A Salty High Essay

I gazed there, looking among the horizon, a dawn sky brightened with the rising sun; waiting for the most unique peeler to form my way. Sitting on my 6’2 fiberglass surfboard, i was in awe at the beautiful lively nature that surrounded me. The ocean breeze sprayed against my face and the salty moisture in the air plastered to my dry lips. I noticed the seagulls in the distance, were soaring around a gigantic school of flounder, among the shallow waters of the sandbar. The tide was  demanding and it pulled me along south as I watched my towel on the beach, diminish. Surfing- it’s more than a weekend activity with the kids, or a successful football game; it’s a way of life, a lifestyle. Being encompassed by the most natural environment, can be so unwinding. Successfully maneuvering a wave takes concentration, superior balance, and no fear to a new rank. The natural high of surfing is as good a feeling as making an ‘A’ on an exam [if not better]. The white water was breaking behind me and I was forced to move beyond it. I paddled as hard as I could, but progressed nowhere. â€Å"Why,† I pondered to myself, â€Å"Why am I so weak?† I slowly pushed to the furthest sandbar, where the waves were less trifling. Surfers: the tan, salt induced bodies of them all were in harmony with nature’s sea of sodium. The hard-core wave riders were off in the distance waiting for the sets, as I rode ‘over the falls’ at the shallow cold sandbar. Becoming one with nature is the most rewarding feeling someone can experience. People have become so caught up in their daily routines, they don’t allow themselves the good points in life. In the cool waters of the ocean are the people enjoying the high, the ‘Salty High.’

Marine science Essay

5.Explain how a Harmful Algal Bloom can impact an ecosystem. The toxins can be spread throughout various organisms as of humans and the food chain. If the consistent blooms it can block the light from reaching into the water and it can cause many organisms dead. 6.Create a chart or Graph showing the estimated economic impact of HABs on the United States over three years. You may use any type of chart or graph you wish. If you need some help with charts or Graphs click on the Graphs and Chart Help below. You may use one for each year or include all three years on the same chart or graph. Based on the data what would you predict about the economic impacts in the years to come? 1.Name two types of sickness you can get from phytoplankton in Florida, and describe how you can get them. What symptoms led to the diagnosis of our patients? The two types of sickness are Lyngba and Karlodinium Veneficum. You can get lyngba when you swimming in the ocean and you can get karlodinum veneficum if you eaten a fish they have toxins in it. 2.Explain how an HAB outbreak can have a devastating economic impact? It reaches to tourism, public health, safety jobs, and coastal communities. It causes the beaches to be closed the fishing and shellfish to shut down. 3.Why do you think it can be difficult to determine the causes of HAB related illnesses and events? It can be very difficult because many of the symptoms are like every sickness which include sniffling, coughing, sneezing, and may be confused as a common cold or fever. 4.Summarize how the conditions found in the Gulf of Mexico contribute to the overgrowth of phytoplankton. Gulf of Mexico has over 40 kinds of toxic algae and since people still eat the fish it contribute to the overgrowth.

SCM Virtual Gallery Essay Example | Topics and Well Written Essays - 3000 words

SCM Virtual Gallery - Essay Example When someone types keywords into the search engines, the search engines find the keywords in the SEO marketing articles that has been filled with keywords. However, many time search engines’ will pull up an article based on the meta-description. A meta-description is a small description usually about 150 characters to describe what the article is all about. Many website owners will make the meta-description contain many of the keywords pertaining to the article. The articles usually pertain to the website, and what the web site has to offer. A meta-description many times is used as a lead-in, to get someone to click on the website address. Whenever a needed description is filled with keywords, the search engines will locate the article based on the keywords in the meta-description. When a company wants to promote its website a company can make a small meta-description as an advertisement. Many meta-descriptions will tell those looking on the search engines what is on the websi te, or in the article promoting the website. So, a meta-description will be, a brief opening, and a description of what the article, our website contains. When a company uses a social network to promote its business, a company is relying on the users of the social network. Many companies will create a page for something like Facebook, and Facebook will promote the company’s web page by asking users to like, or unlike the website. Using a website to promote a company’s website is one of the most recent ways to market a website. Nearly all of the social networking sites have more than 100 million users, and a company is receiving exposure through this page that the company created on the social networking site through those 100,000,000+ users. There are not many companies who operate in the world today without having a page on the social network site. Pages on social networking sites are becoming the norm for advertising today. With a banner exchange the company creates a banner with its logo, and some important information on the banner. The banner is used to advertise the company by other website. Some banners are used to promote website that has similarities to the website that the banner is being used on. Whenever someone in charge of marketing wants a person to click on a banner ad the person expects that once someone clicks on the banner ad and goes to the website that the banner ad will turn the person into a sale. Converting every user into a sale is the most important, and main goal of all marketing today. Marketing campaigns are the only way that a company can advertise. If no one knows about the company, then no one will purchase products and services from the company.

An Article Critique of Leaders in Social Networks

An Critique of Leaders in Social Networks - Article Example with this kind of social media is, whereby people rank the links of the most clicks website this helps understand who has been most searched and has more influence than the others in the public eyes. The limitation in this trying to identify that only the most followed are said to be the most liked which may not be the case. This method is known as page rank and, it is using this method that you will find that there are people who are found in page nine and they are still reflected in the important stage. There is another issue where the leader rank the formulation is different in probabilities and it is important to understand for it to be success a lot of calculation is put in place. Page rank does not take account of the logarithm that leader rank does not. It is important to for a ground note to all the links to the same network to the and all the number of users are intertwined to form the ground node. The problem with the PageRank is not effective to tie the chain of a ll the links that come through one website and it is for this reason that sometime the leader rank is more reliable and can progress to the next progress. These assumptions cannot be illustrated without the calculations of the probabilities and the chances of the chain of this entire fan zone. The chances of getting the right traffic is also limited to other issues such as the time zone and also net neutrality which forms the core question whether it is valid to follow the statistics of all this. The inverse proportion is not realistic as it favors those with many fans regardless of how many times they clique. There is a great chance that getting the right number of traffic cannot be achievable with the page rank but only with the leader rank. Though the people analyzing this always prepare with good intent it is only important we understand the interpretation of all this due to its complexities. This article does not really find a solid background of how many leaders earn their

Dental School Application Personal Statement Example | Topics and Well Written Essays - 250 words

Dental School Application - Personal Statement Example s that I have performed in different organizations, my active participation in a mission trip as well my work as a translator in an international hospital. I performed different tasks during my vacations to enhance and polish my abilities of getting adapted to environments that were essential for my career. I volunteered at the York Central Hospital where I learnt how to interact in the most appropriate manner with patients. This experience was further strengthened by my second volunteering task at Beasley Community Centre, Hamilton. The exposure in the community centre taught me how to interact and deal with young children. I did not want to restrict myself and to further expand my knowledge I worked as a translator in an international hospital in South Korea. This was owing to my expertise over Korean and English language. This international experience taught me further on how to deal with patients belonging to different settings. I also took part in a mission trip to enhance my experience in art of dealing with people coming from different backgrounds. I have always been very active for learning and gaining as much experience as I can. My volunteering tasks in different settings have proved to be very helpful for me and these experiences have taught me in the most appropriate and effective manner of how to deal with different

Landscape painting of China Essay Example | Topics and Well Written Essays - 500 words

Landscape painting of China - Essay Example Monumental landscape was ordinarily depicted to express power and dominance. In principle, their encompassed mountains as the dominant feature and other features belittled to reduce their significance. Also, it showed or compared the insignificant nature of the natural human being relative to the natural grandeur. It is safe to assert that the natural power and eminence could be compared to political power. The metaphoric aspect of the landscape on the other hand, was used to show the hierarchy and social structures of the human society. For instance, â€Å"A solitary Temple amid Clearing Peaks,† was associated and attributed to Li Cheng had a gigantic mountain in the background and a temple in the middle of picture. There is also other features of people on the lower periphery of the picture being depicted as little and insignificant at the might of the ruling political class. Li Cheng was a ruling family in the political imperialism of Sony dynasty. Thus, the painting had de ep political meaning and symbolism. Generally, the painting symbolized political stability and peace of the Sony dynasty. It is important to note and mention that the huge structure of the mountain is express and easy to notice. The mountain represented the power of the emperor, the ruling class and political might. The situation was deliberate so as to compare of juxtapose the little figure of the people at the bottom of the painting as little or even insignificant. In all aspects and fairness, this is a representation an intuition.

WAREHOUSE AND INVENTORY MANAGEMENT Essay Example | Topics and Well Written Essays - 2500 words

WAREHOUSE AND INVENTORY MANAGEMENT - Essay Example It is that part of the firm’s logistics system that stores products at and between point of origin and point of consumption. It provides information to the management about the status, condition and disposition level. Warehousing provides the place utility and works as a balance between production and meeting customer needs. Warehouses also support manufacturing, mix products from multiple facilities for shipment to a single customer, break-bulk and are used as a ‘flow-thru’ point along with â€Å"hoarding† point. Warehousing functions include; material handling, customer services, information transfer, and storage. Other purpose is to identify goods, dispatch for storage, hold inventory, recall goods, dispatch the shipment and prepare records and advices. Warehouses also provide services like Co-packing kitting and repair to its customers. With advancement in information technology and changing needs of businesses, Warehouse Management Systems (WMS) have b een designed. These WMS are a key part of supply chain management and aim at controlling the movement and storage of materials within a  warehouse  and processing of associated transactions. Third-party Warehousing: Tompkins,A., Jerry, D (1998) wrote that third party logistics has gained considerable importance and recognition in today’s business world. ... A third-party, then, is a firm hired to do that which neither the first or second party desires to do. Third-part warehousing is defined as the warehousing services provided by a party other than the manufacturer, seller, buyer and receiver of the goods (Skjoett & Larson, 2007). A firm that provides outsourced logistic services to companies is called third-party logistics. These companies undertake all or a part of the supply chain management task of their client. Previously small warehouses were established in order to store the products mainly of food industry but with the passage of time manufacturing industry also started warehousing their material and products. Now warehousing is a vast area and short term contracts are now replaced with long term warehousing arrangements. Reasons: Drucker (1989) mentioned in an article that businesses today are outsourcing their warehousing function because of the following reasons: Now businesses are inclined towards having limited workforce i n order to reduce their cost and liabilities associated with these employees. Third-party warehousing reduces need of work force rather than employing people to manage personal warehouse. As warehouses are now operated with advanced information technology and warehouse management systems, it needs to have professional experts which ultimately raise work force and cost. Third-party warehousing help to maintain source of supply without breaking the chain of supply and provide goods in time to the customers. As the main focus of any business is on customer services, third-party warehouses support the policies designed by a business for customer services. As market conditions change rapidly in today’s

Annotated Bibliography, Plagiarism, and Research 1 Essay

Annotated Bibliography, Plagiarism, and Research 1 - Essay Example The Chinese army is the largest army in the world with an active 2.3 million soldiers in conjunction to o.8 million reserve soldiers followed closely by Indian army with a whooping 1.3 million active soldiers in conjunction to a reserve army of 2.1 million soldiers (Lengel, 2007). The regular army entails the ones under standardized doctrines, organizations, and uniforms. The irregular armies resulted from elite militia or a slow growth of personal bodyguards. The Spartan army formed the earliest professional armies in the world whereby the boys were sent to the barracks until at the age of thirty when they could come out to marry and lead a family life; men were committed to war up to the age of sixty when they could retire. The army is a disciplined force and therefore it is not expected to have indiscipline cases. However, most forces in various countries have the paramilitary police that take care of the misconducts that are experienced in the army forces since the regular police have no mandate in most cases to arrest and the army is not usually arraigned in a civil court. The nonjudicial punishment, NJP, is utilized to maintain discipline in the military force through punishments administered by the senior military officers to the junior officers who are involved in indiscipline forces without court trial; it is usually instant like in the case of a salary cut or lowering of the military rank (Steihm, 2012). The senor military personnel tend to be the highest number of military professionals who are involved in military misconduct ranging from staging coup de tat to sexual harassment. The following reference materials were used in the finalization of this research paper: Light, M. (2011). The Navy’s Moral Compass: Commanding Officers and Personal Misconduct. Retrieved on 16/12/2012 from http://www.dtic.mil/cgi- bin/GetTRDoc?AD=ADA553001 The author has dealt with the rising cases of the United State of America’s Navy officials being fired due to personal misconduct ranging from the year 2000 to 2011. The research proposes that the constant problem is systematic, resulting from the symptomatic Navy cultural issues in conjunction to the society’s confusing context which has combined with the failure to effectively setting and upholding a standardized ethical code within the military service. It proposes the measures that should be put in place and implemented to reduce the cases of the misconduct in the army. They include, the need to adjust the policy adjustments, personnel and training processes with the aim of stemming the tide of the commanding officers being involved in personal misconduct. The further recommendations were aimed at elevating the problem to emphasize the need for change, refining of navy core values in conjunction to the modification of the fitness report in relation to the addressing of the moral characters. Stiehm, J. (2012). The US Military: A Basic Introduction. 1st ed. New York: Routledge. Print. The author’s aim is to sensitize the citizens on the role of the army and the rights and roles they are entitled to so that when they go overboard, they wrongs can be backtracked for the maintenance of the rule of law in the world. The roles and expectations of the soldiers are clear stated in relation to their ranks in the

Scaling Study Essay Example | Topics and Well Written Essays - 1000 words

Scaling Study - Essay Example The study is seen to be useful by instructors as feedback about their teaching, by students to select a particular course, and by university administrators for use in employee selection. The questionnaire is reliable in that the students were given the questionnaire at the end of the teaching session. The comments about instructor and course and suggestions about how to improve the course further establish the validity of the questionnaire. The students seem to be in a better position to comment and criticize the course content than the syllabus designers. The students center their attention on how well they were taught and what they learned. So the questionnaire is effective in understanding if the course and the instructor are on the right track: An evaluation often points to problem identification rather than problem solution, and thus should be considered one part of a continuous process of examination, adaption, improvement and evaluation. (Examples and Research on the Use of Questionnaires) The students were asked to determine the appropriateness of the recommended texts and the proposed aims and purpose of the course content. These questions received favorable ratings from the students. Barring a single student all the students found the course content very interesting and relevant. ... Almost all the students rated the instructor very poorly. The report showed that there was lack of enthusiasm in the instructor's way of teaching and he did not provide sufficient illustrations while teaching which made some students lose interest in the course. Also the instructor made little effort in helping the students who had difficulty in the course. The use of aids though helpful was not sufficient in illustrating the course contents. As a result the course was not difficult for those who are expected to achieve higher grades. But for certain students who found the course content very interesting but were not expected to achieve higher grades, the lack of effective teaching methodology made it very difficult to understand the course content. The students were also asked open ended questions as to what changes in the curriculum or the teaching method would be more effective. Almost all of them suggested little or no changes in the course content. But as far as teaching was con cerned there were many comments and suggestions. Thus the questionnaire was helpful in pointing out where the weakness lay. It helped in determining the need for a change in teaching methodology and not the course content. A systematic program of evaluation of teaching staff is more than a management information system, because the focus is value, worth, merit, and effectiveness and an interactive communication network among the parties (teaching staff and administrators) is a crucial part of an evaluation program. (Examples and Research on the Use of Questionnaires) Recommendations by students Questions like encouragement of class discussions by the instructor received poor ratings. Similarly use of aids and personal help to

Designing Qualitative Research for Social Science & Health Essay

Designing Qualitative Research for Social Science & Health - Essay Example deteriorating health, the sudden transition to a life of lesser financial control appears to be the underlying factor for both changing health status and limited access to the initial lifestyle. Retirement is the transition from being a working individual into not working. There are many reasons why people retire. Some of these include voluntary, sickness, incapacitation and age. Age is the most common factor for retirement. Most retirees are considerably aged by the time they make the transition (Smith and Moen, 2004). The transition is sometimes made at a point in life when the input of the individual is fading and their youthfulness has been lost. These factors, combined with the sudden transition to being non-salaried, have been known to negatively impact the inevitable transition into retirement. Psychologists postulate that retirement has adverse effects both on the psychosocial and physical wellbeing of the individual. For instance, some researchers have attributed the transition to accelerated ageing (Osborne, 2012). Many retirees have alluded to the fact that they did not make substantive decisions regarding their retirement days since they could not figure out how the transition would affect them. This implies that many retirees do not have an aforethought strategy to manage their new-found status. For this reason, they are usually met with constant challenges, both psychological and organisational. Yet retirement planning is considered an essential part of the transformation that follows ceasing employment. Planning should ideally be done before the individual crosses over to the world of retirement. The most important part of the planning is to necessitate a smooth transition into the new phase in life. However, many people attempt to develop a retirement plan after experiencing what the transition is like, and sometimes after realising that they could have made misinformed choices as they settle down. Some of these misinformed choices are likely to

Democracy and the news Essay Example for Free

Democracy and the news Essay This paper will look at the different ways the media reflects and affects society by examining the various relationships that exists between the media, the state and the citizens. It will firstly define key terms, allowing for controversial words to have a specific and continuing definition throughout the paper. Three key ideas, centering around the relationships between the media and the state, will make up the major part of this paper; namely how the media affects the state, how the state affects the media and failed attempts by the media to affect the state. Examples of each concept being discussed will be included, showing the notion in practice. Relationships between the media and citizens will also be examined and discussed, again using examples to show each in action. The relationship between the media and citizens will be discussed, examining the ability of the media to influence the public, the publics ability to influence the media and failed attempts of the media to influence the public. The conclusion of this paper will detail the role of the media within society, how it operates and different functions it both performs, and attempts to perform. The media is a constantly changing medium. It includes television, newspapers, magazines, journals, radio, cinema, advertisements, and interactive multi-media. It can also include the Internet, video games, mobile phones and computers ( OShaughnessy Stadler, 2002 ). No undisputable definition of the term media exists, however, for the purpose of this paper the following definition given by OShaughnessy and Stadler ( 2002 ), will be understood as conclusive. The media are technologically developed and economically profitable forms of human communication, held either in public or private ownership, which can transmit information and entertainment across time and space to large groups of people ( OShaughnessy Stadler, 2002; Pg 4 ). A democracy is the notion that power and authority is vested in the people,   ( Singleton et al, 2000; Pg 4 ). In Australia, citizens vote for representatives that make up the parliament, and the party holding the majority form Government. Government operates at three levels; Commonwealth, state and local. Parliamentary members are held accountable and responsible for their actions, and numerous institutions designed to check and balance power exists to ensure this occurs. Citizen is defined in The Macquarie Dictionary ( 1994 ) as being a member, native or naturalized, of a state or nation, ( Pg 187 ) and will adopt this definition throughout this paper. The print and electronic medias ability to broadcast information both quickly and widely across society allows the media to successfully enact the role of public watchdog ( Wheeler, 1997; Pg 238 ). The media feeds citizens information. The public is informed of what occurs around them and abroad, who their politicians are, how they look and sound and important issues being suggested, debated and implemented within government. Politician journalist relationships are inherently collusive. Each needs the other to achieve their objectives ( Franklin 1998 ). Politicians require the services of journalists for their messages to reach the general public and journalists need politicians in order to cover politics ( Ward 2002 ). The relationship between the state and the mass media can quickly become vulnerable. The media holds a particular power, which can see it become an agenda setter for society. Not only politicians realise the importance of the media as a platform from which to speak. Pressure groups seek out the media in order to publicize their objectives. Those that successfully use the media acquire a community status, which has the potential to morph into a political status, from which opposition to political ideals, occurrences or similar can be passed on to citizens. Examples of such groups include Friends of the Earth, Greenpeace and Amnesty. These groups can become oppositional spokesmen to government policy, sources of information and social commentators on legislation or policy ( Negrine, 1989; Pg 163 ). The media uses these groups as an official  authority, as they are recognized and respected organisations within the greater community, a status gained through use of the media itself. Examples exist where journalists can be seen as propaganda agents for politicians. The term manufacturing consent is described by Robinson ( 2002 ) as the power of the government to set the news media agendas, ( Robinson, 2002; Pg 12 ). Entman ( 1991 ), examines an example of this with two incidents from the 1980s. The medias contradictory handling of two aircraft shoot-downs, the Korean Airline and Iran Air, despite case similarities, proved the presence of political persuasiveness. Both resulted in a large loss of civilian life, and both were the result of military mistakes. The Iran Air shoot-down for which the US was answerable, was described in terms of a technical failure, ( Robinson, 2002; Pg 13 ). The Korean Airline shoot-down, effected by the USSR, was framed as a moral outrage, ( Robinson, 2002; Pg 13 ). The US media covered these two incidents as instructed to by US administrations and, says Entman ( 1991 ), chose to neither challenge nor criticize the facts presented to them by the state ( Robinson, 2002 ). The combination of Western governments intervening during humanitarian crises, and the considerable media attention given to dire circumstances abroad, saw the relationship between the media and the state linked as contributing factors, namely with the media encouraging the state to intervene ( Robinson, 2002 ). This trend became known as the CNN effect ( Robinson, 2002; Pg 1 ). Media coverage was proclaimed to influence policy-makers, resulting as either a necessary or sufficient factor in producing a particular outcome, ( Robinson, 2002; Pg 37 ). The CNN effect ( Robinson, 2002 ) adheres to the fact that definitive policy decisions lie with the policy makers, but media coverage can encourage policy makers to see that a decision is attained ( Robinson, 2002 ). An example of media coverage contributing to humanitarian intervention is that which became known as Operation Deliberate Force , an action led progressively by the US into Bosnia between 1992 and 1995. The war in Bosnia was the biggest conflict resulting from the dissolution of the Federal  Republic of Yugoslavia ( FRY ). Bosnia broke away from the undermined FRY and fighting began in 1991 between Bosnian government forces on one hand, and Bosnian Serb nationalists and Yugoslav army on the other. The latter two intent on creating ethnically pure regions in Bosnia ( Robinson, 2002; Pg 73 ). Pressure mounted in the US for intervention and as the war continued, US involvement increased, culminating in 1995 when the US became directly involved with the Bosnia war. This occurred after the 1994 Sarajevo market place bombing. The media expelled a do something ( Robinson, 2002; Pg 82 ) attitude and it came at a time when US policy-makers were unsure of just how much force they should exude. Holbrooke ( 1999 ) believes a CNN effect ultimately persuaded the US to act. The eventual response that came from the US was a threatened use of massive force, should the Serb nationalists fail to cease actions against civilians. The reason the West finally, belatedly intervened was heavily related to news media coverage, ( Holbrooke, 1999; Pg 20 ). Media influence, however, cannot entirely be held responsible for the US intervention. Avoidance of a humiliating UN withdrawal, along with the credibility and competence of the US can also be considered contributing factors. ( Robinson, 2002; Pg 85 ) The media can also attempt to set an agenda and fail. When politicians are certain of their policy, media coverage can have virtually no influence in encouraging a policy change ( Robinson, 2002 ). The war in Kosovo, also a result of the FRY dissolution, proved an area of much controversy between US administrations and the media. Albanian Kosovars, disheartened with a lack of international support, supported a Kosovo Liberation Army ( KLA ). KLA attacks on Serb forces were answered with considerable force, which included civilian targets ( Robinson, 2002; Pg 94 ). Two contingency plans were decided upon; the deployment of ground troops, and the use of air strikes, and were to go ahead should Serb forces continue attacks against Albanian civilians. US air strikes prevailed, but appeared to have little affect on the Serbian military. The US media became critical of the actions undertaken, and it became clear that the general community consensus lent toward a group campaign into Kosovo. It was concluded by Robinson, ( 2002 ) that although a large section of media coverage in the US encouraged the deployment of ground troops, it added little pressure on the government to  do so ( Robinson, 2002 ). Not all media outlets chose to criticize the policy-makers however, and a minority were seen supporting air attacks, ( Robinson, 2002; Pg 109 ). This example shows that although a CNN effect was clearly present, it failed in its attempt to influence policy change. Two theories suggest ways of understanding the relationship between the media and society. Firstly, it is suggested the media reflect the realities, values, and norms of a society. The media act as a mirror of society ( OShaughnessy Stadler, 2002; Pg 28 ). Secondly, it can be said that the media affect how people think, believe, and behave. The media construct our values for us and have a direct effect on our actions ( OShaughnessy Stadler, 2002 ). Both theories will be discussed. The media role includes both identifying issues of public concern, as well as acting as check on the abuse of power, this generally being political power. Journalists describe society to itself. They seek truth. They convey  information, ideas and opinions They search, disclose, record,  question, entertain, suggest and remember. They inform citizens and  animate democracy ( White, 1996; Pg 288 ). It is important to note that journalists, similarly to politicians, are held accountable for what they report. Accountability engenders trust, ( White, 1996; Pg 288 ). Journalists in Australia are answerable to a self-regulatory and industry funded board known as the Media, Entertainment and Arts Alliance. The media often influences and reflects the priorities of communities or societies. The media is reliant on advertisements for revenue. In order to attract businesses to advertise, the outlet must attract consumers. This sees media  outlets selling the news, opinions and human-interest pieces that appeal to the values, opinions and sense of the greater market, namely, the readers and viewers. Increasingly, it is impossible to discuss the media without broaching the subject of public relations. Public relations professionals are most apt at using the media to suit their needs. They create the stories and feed the media with them, highlighting those facts they wish known, and keeping the undesirable ones hidden. If a cause requires the attention of the general public, it is possible to entice the media to cover it by creating newsworthy conditions. Politicians employ public relations professionals, who are often professional journalists, to liaise with the media. Obligations of the media to the citizen are to represent, interpret and evaluate ( OShaughnessy Stadler, 2002 ). The majority of citizens receive their knowledge of global issues through media outlets. The media explains these occurrences to the general public, giving them an understanding of what they may not otherwise know. The media can be seen as an educational tool, giving understanding of the norms, values and realities of society to citizens ( OShaughnessy Stadler, 2002 ). The real power of the media lies in its ability to agenda set ( Ward, 2002; Pg 404 ). The media may not be able to tell people what to think but .. they are remarkably successful in telling audiences what issues to think about, ( Cohen, 1963; Pg 13 ). The media can act as societys definer, giving meaning and understanding to situations and occurrences. Although the definitions and explanations may not necessarily reflect the attitudes of the subject experts , the power of the media can quickly see misinformation become the general consensus. Since the September 11 terrorist attacks, the term terrorism has been misinterpreted within the media, and used to describe what academics in the field would not label as terrorism. Debate is strong regarding the issues of media censorship, with allegations, arising more and more frequently, regarding violent, sexually explicit and disturbing films, comics, song lyrics, Internet sites and books. Misdemeanor behaviour is often said to have been motivated and inspired by such mediums. In Australias republic referendum held in 1999, 18 of Australias 20 daily newspapers supported a Yes vote, ( Ward, 2002; Pg 404 ). Despite this, the majority of Australians voted against Australia becoming a republic. Media scholars are aware that media campaigns will not alter political views of those with existing political opinion and loyalties. An increasing minority however, are influenced by media propaganda and media content may prove valuable during elections in the more marginal seats ( Ward, 2002; Pg 404 ). The example of the republic referendum could be seen as an attempted, and ultimately failed, use of the CNN effect on society. _________________________________________________ The above discussion is in reference to situations within western democracies. Other political systems, including dictatorships and less democratic regimes, eg. Zwimbabe, USSR, and China use the media differently, tending to control opinion and political views, and thereby dictating public viewpoints. Prior to the recent elections in Russia, many of the non-government television stations were taken over or shut down, and had to change their influence and affiliations before being allowed to broadcast again. This saw the public denied access to media that presents a point of view different to that which the government wants citizens to have. Hitler shut down all newspapers during his leadership and produced his own, preaching his messages to the masses, this undoubtedly contributing to the large number of Germans that became Nazis. Media ownership is an essential element in this debate, and it is vital to recognize the regulations regarding media ownership in Australia. The federal government of 1986 sought to ensure that media ownership remained as diverse as possible. A person owning a television license cannot at the same time own more than 15 per cent of a newspaper published in the same city ( Singleton et al, 2000: Pg 308 ). 1992, however, saw legislation altered to allow more than 15 per ownership, provided the owner is deemed not to be in control ( Singleton et al, 2000: Pg 308 ). In a democratic society it is always possible for the alternative point of view to be presented, and for the most part, all sides of debates are considered. The media affects and reflects. It can act as an agent of propaganda and it can set the agenda. It can influence, or be influenced. The media, the state and the citizens are interdependent, each needing and using the other to inform and be informed. Western democracies will continue to see a balance within the media and the information it contains, as media ownership laws ensure the media remains democratic. BIBLIOGRAPHY Cohen, B. 1963. The Press and Foreign Policy. New Jersey: Princeton University Press. Entman, R. 1991. Framing US Coverage of International News: Contrasts in Narratives of the KAL and Iran Air Incidents . Journal of Communication 41(4):6 27. Holbrooke, R. 1999. No Media No War. Index on Censorship, 28(3): 20-1. Negrine, Ralph. 1989. Politics and the Mass Media in Britain. London: Routledge. OShaughnessy, Michael Stadler, Jane. 2002. Media and Society, An Introduction. 2nd Edition. Victoria: Oxford University Press. Robinson, Piers. 2002. The CNN Effect: The myth of news, foreign policy and intervention. London: Routledge. Singleton, Aitkin, Jinks Warhurst. 2000. Australian Political Institutions. 6th Edition. Malaysia: Pearson Education Australia Pty Limited / Longman. Ward, Ian. 2002. Media Power. Government, Politics, Power and Policy in Australia. Summers, John ( Ed ). NSW: Pearson Education Australia Pty Limited / Longman. Wheeler, Mark. 1997. Politics and the Mass Media. Oxford: Blackwell Publishers Ltd. White, Sally. 1996. Reporting in Australia. 2nd Edition. South Yarra: MacMillan Publishers Australia Pty Limited.

Overview of the Malthus-Ricardo Debate

Overview of the Malthus-Ricardo Debate The world known controversy between the Malthus and Ricardo has long been considered as a source of history for economic thought. But no one try to investigate this as a polemical dialogical exchange (Glyn, 2006). The present study is undertaken to fill this gap within the framework of a more ambitious project that places controversies at the center of an account of the history of ideas, in science and elsewhere. According to my views the dialogical co-text is essential for comparing and contrasting the Malthus and Ricardo views about different economic perspectives. The initial step towards analyzing these controversies is the analysis of their backgrounds. Because backgrounds are essential part to investigate the real story of Ricardo Malthus debate. Then we shall move towards the comparison of their views towards different economic perspectives (Cremaschi Dascal, 1998). Malthus was born in 1766, in the core of troubled but optimistic period. He was the younger son of his father, Daniel Malthus. His father was a gentleman from good family background. Daniel Malthus has some sort of intellectual statutory into his personality. Malthus was born into an English family that belongs to the gentry of the country. Malthus was having the disadvantage of stammering by birth. Due to this defect he has to face huge difficulties in selecting his profession. This natural disability was the major constraint in the Malthus career choice (Cremaschi Dascal, 1998). As a student Malthus was a boy with excellent academic career. He was pride for his teachers. He performed distinctions, got scholarships and selected as fellow of Trinity College. Malthus lived a relatively placid life. During his stay in the Trinity college, he began to develop the perfectibility and of philosophic anarchism in him. He also learned about the rationality and how men and women could learn to live rationally through their whole life and can accomplish their lives (Cremaschi Dascal, 1998). The first edition of his essay in 1798 made him famous in the age of 32. The essay got hatred from some sections of community due to its deriding the hopes for progress and arguing about the futility of charity to children. The below passage can clearly portrays the Malthus View of human progress, â€Å"The vices of mankind are active and able ministers of depopulation. They are the precursors of the army of destruction; and often finish the dreadful work themselves. But should they fail in this war of extermination, sickly seasons, epidemics, pestilence, and plague advance in terrific array, and sweep off their thousands and ten thousands. Should success be still incomplete, gigantic inevitable famine stalks in the rear, and with one mighty blow, levels the population with the food of the world† In these excerpts Malthus made it clear that overpopulation can be disastrous for the mankind. His argument was totally against the Godwin’s faith in the ability to rule the rationality as supplant the principle of overpopulation (Glyn,2006). David Ricardo was born six years after Malthus and to a very different station in life. Ricardo’s father was a broker who had been migrated from Amsterdam to London just few years before the birth of Ricardo. His father joined the Jewish community and Ricardo was sent to Jewish school in Amsterdam to get proper education when he became old enough. HE returned to London in age of fourteen and start taking interest in his father’s business. Due to controversy between Ricardo and his parents, he had to leave the house. After quitting house, Ricardo opt the trade profession, the only professions he knows. He quickly proved himself to be the Boy Wonder of Thread needle Street. Till the age of thirty he collected enough wealth and get bored from this accumulation of wealth. So he started turning his mind towards other things like economics (Rashid,1981). Economics was the major thing which he adopted after leaving the wealth accumulation. In 1799 he read the Wealth of nations and this inspired him too much to continuously read and think about the economics. Ricardo took participate to solve he inflation crisis in the parliament. This and some of the other major events e.g. depreciation of led to the first meeting between David Ricardo and Malthus. And from the very first meeting they became good friends. They were good friends but they could never long out for each other’s minds. Below are the major controversies of their thought and views on some major theories and perspectives. The Corn Laws Controversy The extraordinary collaboration of their thoughts emerged after few years of their initial encounter. The occasions were the controversy over the Corn Laws. Corn Laws were about the variable tariffs and export subsidies which were levied to protect and promote the English agriculture. In the times of Napoleonic Wars, farm prices were specifically high due to the coincidence of wartime demand. After war ended, the economic destabilization caused due to some bumper crops. This destabilization lowered the wheat prices by 50% in 1812-1815. Tariff protection was necessary tool to protect the agriculture demand. This was the major debate of that time. Malthus and Ricardo first time entered into the public debate from opposite sides over this issue. The debate is the basis for the formulation of rent theory of Malthus and Ricardian elaboration of rent theory of Malthus. The argument served as kernel for the establishment of the political economy and taxation. Ricardo was of the view that with the growth of country’s population, capital or wealth would be accumulated and this can cause the farming prices to fall. As the farmers have to resort to least productive land. This would also cause to fall down the general profit rates for agriculture in the economy. Malthus completely disagrees with this conclusion of Ricardo. He published his observation on the Corn Laws in the form of pamphlet. This pamphlet was the review of advantages as well as disadvantages of imposing tariff on imported agricultural commodities. Malthus was of the view that retaining the high tariffs on corn is necessary for its protection. Malthus argued that protection of Corn Laws is vital for protecting the English Agriculture as ways improving the vitality of English ways and institutions. Ricardo Continuously argued about the adverse effects of the population growth and capital accumulation due to protection of rents which was supported by Malthus. Ricardo argued against the Malthus concept of rent vehemently that Future success of the English economy depends upon the progress of industries which is being stifled through Corn laws. Ricardo argument about Corn Laws can be concluded as â€Å"If, then, the prosperity of the commercial classes will most certainly lead to accumulation of capital, and the encouragement of productive industry; these can by no means be so surely obtained as by a fall in the price of corn.† Although this debate did not lead them towards making any final theory about the policy issues, but it provided the strong basis for theory of national income. There were some similarities in their arguments too. They both relied upon the population theory while explaining level of real wages. Malthus theory of rent was focal point of Ricardo and Malthus arguments. They both recognized that rate of profit in agriculture can be determined through the productivity of the marginal land which is cultivated. Thus they include the marginal productivity into economic thoughts although in limited manner. They also agreed that rate of profit had to be the same in all industries where competition prevailed. Thus all the ingredients of Ricardian distribution and growth theory were in place and agreed upon. The Gluts Controversy The next controversial debate between Ricardo and Malthus was one the â€Å"gluts†. After the Waterloo English economy slumped into severe postwar depression called as glut. They were thinking about the possible solution to mitigate this challenge. Ricardo perceived that condition of general overproduction is impossible without the transiently. To balanced the oversupply of one commodity shortage of other commodity in necessary. Malthus argued about hat point that total demand can be smaller than the total output. But working population and other resources could produce if fully employed. The working population is able to buy subsistence only. If the well-off classes were too abstemious, the prices of luxuries could fall to the point where there was no profit in producing them, and glut would ensue. In the extreme, Malthus pointed out, if everyone lived on a subsistence scale there would have to be a vast oversupply of commodities since each worker could produce much more than bare subsistence for himself and his family. This debate was revived hundred years after the death of both the Malthus and Ricardo. Malthus devoted the final chapter of his book to the issue of glut and the need for a class of unproductive consumers who would provide the demand that would keep the rest of the economy employed profitably. Malthus pointed out those English landed gentry was the exception ally that is well equipped to fulfill that function. Ricardo holds the argument that â€Å" I can see no soundness in the reasons you give for the usefulness of demand on the part of unproductive consumers. How their consuming, without reproducing, can be beneficial to a country, in any possible state of it, I confess I cannot discover.(Glyn, 2006) The Value Controversy All the while that Malthus and Ricardo were arguing about the Corn Laws and the nature of gluts, they were conducting a third interminable dispute. This one concerned the definition, measurement, and cause of value. From our perspective, the concern over value, which extended from Adam Smith to Stanley Jevons at least, was a great waste of words and time. But Malthus, Ricardo, and their contemporaries took it very seriously, and with some reason (Rashid, 1981). They had enough experience with inflations, crop failures and bumper crops, and other economic disturbances to recognize that money prices fluctuated too erratically to indicate long-run relation-ships or to reveal underlying trends. They believed that each commodity had a property that, following Adam Smith, they called its natural value, which explained the ratio of its money price to the prices of other commodities (Glyn, 2006). Both Ricardo and Malthus agreed upon this fact but when they define the natural value they were devising to measure it in practice. In devising the endless practice, they too became engaged in the debate. The debate was about the practical measurement of values of the commodities. In this perspective, Ricardo argued that there is no tool for measuring the value of commodities. Instead the natural values of the commodities can be expressed in terms of approximation by comparing with the precious metals (O’Brian, 1981). In this scenario, Malthus advocated that values of the commodities can be measured by using the cost of labor (wages). This can be done of the grounds that there should be equal quantity of labor for measuring the natural as well as absolute value (Glyn, 2006). Malthus-Ricardo debate on under consumption Malthuss under consumption theory of business recession be summarized as follows; ‘If producers have not anticipated a fall in consumption demand, they will not be able to sell their products at a price that yields a normal rate of return. Discouraged by their losses, these producers will scale down their production levels and engage in less investment than they would otherwise. As a result, an under consumptions business recession ensues: Ricardo took the Malthus remarks as most important part for his principals. He responded the under consumption theory in two different ways (O’Brian, 1981). These are; Statement of effects: The first response was in the form that he did not understand the Malthus theory. The reason for this was that Ricardo was anticipating a model type system which he could not find the under consumption theory. Direct criticism: The other response was in the form of direct denigration on the Malthus theory. Ricardo found it difficult to hold completely the Malthus theory. Ricardo separated the conclusions for the theory and criticizes them. He criticizes the defects in the reasoning (O’Brian, 1981). One conclusion not satisfying the Ricardo was general access of supply termed as glut. Ricardo argued that any excess supply can be balanced by demands. Malthus argued about hat point that total demand can be smaller than the total output. But working population and other resources could produce if fully employed. The working population is able to buy subsistence only. If the well-off classes were too abstemious, the prices of luxuries could fall to the point where there was no profit in producing them, and glut would ensue. In the extreme, Malthus pointed out, if everyone lived on a subsistence scale there would have to be a vast oversupply of commodities since each worker could produce much more than bare subsistence for himself and his family. This debate was revived hundred years after the death of both the Malthus and Ricardo. It can be concluded that Malthus and Ricardo were good friends who could never agree with each other on economic matters. Their first controversy was about the Corn Laws. Corn Laws were about the variable tariffs and export subsidies which were levied to protect and promote the English agriculture. In the times of Napoleonic Wars, farm prices were specifically high due to the coincidence of wartime demand. Malthus completely disagrees with this conclusion of Ricardo. He published his observation on the Corn Laws in the form of pamphlet. This pamphlet was the review of advantages as well as disadvantages of imposing tariff on imported agricultural commodities. Malthus was of the view that retaining the high tariffs on corn is necessary for its protection. Malthus argued that protection of Corn Laws is vital for protecting the English Agriculture as ways improving the vitality of English ways and institutions (O’Brian, 1981). Ricardo Continuously argued about the adverse effects of the population growth and capital accumulation due to protection of rents which was supported by Malthus. Ricardo argued against the Malthus concept of rent vehemently that Future success of the English economy depends upon the progress of industries which is being stifled through Corn Laws. The other major controversy was on the glut issue. There were good reasons why they could never agree. One of the reasons for their continuous conflict was that they were born and bred in two different cultures and traditions. The adopted the economics after getting through different occupations and preconceptions. These conceptions shaped their views and thinking about Corn Laws and glut controversies (Glyn, 2006). In the extreme, Malthus pointed out, if everyone lived on a subsistence scale there would have to be a vast oversupply of commodities since each worker could produce much more than bare subsistence for himself and his family. This debate was revived hundred years after the death of both the Malthus and Ricardo. Malthus devoted the final chapter of his book to the issue of glut and the need for a class of unproductive consumers who would provide the demand that would keep the rest of the economy employed profitably Although they brought up in two different cultures and modes, Ricardo was quick, brilliant and concise while Malthus was moderate and motivated. Although Ricardo as the archetypical theorist while Malthus was the practical economists. Ricardo favors the clean and simple cases while Malthus developed its thoughts from the rich and complex economic life. This is not the strange that they could not agree each other but simple thing is that they could not stand each other. Their differences arise in their mind sets, collaborations, cultures and perceptions. This can be reflected through their collaborations and friendships. Both Ricardo and Malthus agreed upon this fact but when they define the natural value they were devising to measure it in practice. In devising the endless practice, they too became engaged in the debate. The debate was about the practical measurement of values of the commodities.Their struggles to convey to each other their views of the forces that drove their economy are an inspiring case study in both the difficulty and the possibility of human communication. They were best friends who could not satisfy each other through their arguments and judgments. And they could never minimize their differences. Their differences can be more visibly seen from their writings, speeches and manuscripts and analysis. There are some similarities in their analysis too but mainly there was differences and opposite arguments about certain economic t heories. But their differences and opposite arguments gave the most valuable analysis of modern economic theories. The long debate help to view the economic theories from every perspectives. References Cremaschi, S., Dascal, M. (1998). Persuasion and argument in the Malthus-Ricardo correspondence.Research in the History of Economic Thought and Methodology, 1-64. Cremaschi, S., Dascal, M. (1998). Malthus and Ricardo: Two styles for economic theory.Science in Context,11(02), 229-254. Dascal, M., Cremaschi, S. (1999). The Malthus-Ricardo correspondence: Sequential structure, argumentative patterns, and rationality.Journal of pragmatics,31(9), 1129-1172. Glyn, A. (2006). The corn model, gluts and surplus value.Cambridge Journal of Economics,30(2), 307-312. OBrien, D. P. (1981). Ricardian economics and the economics of David Ricardo.Oxford Economic Papers, 352-386. Richerson, P. J., Boyd, R. (1998). Homage to Malthus, Ricardo, and Boserup Toward a General Theory of Population, Economic Growth, Environmental Deterioration, Wealth, and Poverty.Human Ecology Review,4, 85-90. Rashid, S. (1981). Malthus Principles and British economic thought, 1820–1835.History of Political Economy,13(1), 55-79.

What Is Sustainable Packaging Environmental Sciences Essay

What Is Sustainable Packaging Environmental Sciences Essay In this section I am looking at current views and definitions of the industry on sustainable packaging. An article from the Sustainable Packaging Alliance claims that: There is no clear understanding internationally, about what constitutes sustainable packaging. Policy initiatives have tended to focus on resource and waste reduction and recycling, for example the current European Packaging Directive. (Sustainable Packaging Alliance, 2002) This is backed up by the Federal Trade Commission who justifies this with the fact that sustainable packaging is a fairly new factor for the environmental considerations for packaging. (Environmental Marketing Claims, 2011) There are a few approaches here that are worth considering to define sustainable packaging. Sustainable packaging is defined by The World Commission on Environment and Development as: Developments that meet the needs of the present without compromising the ability of future generations to meet their own needs (World Commission on Environment and Development, 1987) What they are meaning by this is sustainable packaging can only be sustainable if at the last stage of the design cycle when the packaging has fulfilled its primary function the user can reuse the packaging for a secondary function which this in turn will decrease the environmental and ecological footprint. Jedlicka (2009) believes that you just cant tunnel vision yourself down to the final product you have to have a look at the whole picture of supply chains; from simple design functions, to marketing and all the way through to the conclusion of its life cycle then back to its rebirth. The European Commission talks about how sustainable packaging will require more analysis and documentation to look at the actual package design, the materials that are used and the whole picture of the packagings life cycle. (Environmental Marketing Claims, 2011) Bolyston (2009) has a different view and he belives that sustainable packaging dependant on the amount of sustainable energy used in each stage of the packagings life cycle. The term life cycle means the product goes through a series of stages that mold and develop the product. The life cycle would consider all of the factors from the raw materials to how its manufactured, leading onto how its distributed which finally guides it to the use and disposal of it. Throughout all of these stages there would be various transport methods used to move the product onto its next stage. To summarize all of these steps and stages is called the life cycle of the product. It is essential to look at the life cycle of packaging in order to ascertain areas and opportunities in which the packagings sustainability can be improved. Figure 8 is a diagram of the packagings life cycle from The Sustainable Packaging Coalition; this diagram aims to provide guidelines and principles for the development of sustainable packaging. The Sustainable Packaging Coalition claim that they have set themselves the mission to advocate and communicate a positive robust environmental option for sustainable packaging through functional packaging materials and systems that endorse economic and environmental supply chains. The Sustainable Packaging Coalition characterizes sustainable packaging as follows: Is sourced, manufactured, transported, and recycled using renewable energy Is physically designed to optimize materials and energy Meets market criteria for performance and cost Maximizes the use of renewable or recycled source materials Is beneficial, safe and healthy for individuals and communities throughout its life cycle Is effectively recovered and utilized in biological and or industrial closed loop cycles Is made from materials healthy in all probable end of life scenarios Are manufactured using clean production technologies and best practices. (Sustainable Packaging Coalition, 2010) Figure 8. Diagram of packaging product life cycles The diagram above shows the process and steps involved for packaging. It starts at the raw materials and goes to the end user. Each step in this cycle requires a form of energy but according to Boylston there are ways to cut this and reduce the amounts used. Sustainability relies on lots of different factors involved at each of these stages; these factors need to be identified in order to address them with the correct measures. For example if we look at stewardship, this is vital for helping to safeguard the environment and protecting the employees that are extracting the materials. The less distance the materials can travel in the life cycle the better, because this will mean it has taken less petrol on transportation. If we look at another aspect of using renewable energy at each stage this will add to make the packaging more sustainable. Reusability and recycling systems or compostability of packaging can additionally enhance sustainability. (Boylston, 2009) Figure 9. Diagram of packagings upstream and downstream impacts. If we take a look at the packaging product life cycle in a linear view we can additionally distinguish between upstream impacts from the extraction of the raw materials until the packaging is passed across to the consumer which is the downstream impacts, these are considered to be the impacts that occur through using the packaging and the steps leading to the end of its life. An example of this is the amounts of energy required for the recycling process at the end of the packagings life. The different recycling methods used are composting, littering, and other possibilities are waste-to-energy plants which means energy can be produced again from the waste product. A life cycle assessment is commonly used as a tool to analyse the life cycle of packaging. The aim of a life cycle assessment is to compare the full range of social and environmental damages, which can be identified to products or services, so least troublesome one, can be selected. There are lots of different types of life cycle assessments know with different scopes. The scope varies from cradle to gate to cradle to cradle approaches and furthermore there are types such as the LCA process that addresses the environmental inputs and outputs compared to other approaches that address the economic inputs and outputs. Now that I have described the packaging life cycle, we furthermore need to mention that companies such as 3M or Wal-Mart are currently developing their own definition or guide lines that drive sustainable packaging within their supply chain. Wal-Mart claims, its primary target is to be packaging neutral by 2025, this means that all packaging recovered or recycled at their stores will be equal to the amount of packaging used by the products in the shelves. Wal-Mart has introduced a set of guiding principles called the Seven Rs to help them achieve their target. These Principles are: Remove, Reduce, Reuse, Renew(able), Recycle(able), Revenue and Read. Relative to this Wal-Mart have introduced a packaging scorecard, this is a measurement tool that allows suppliers to evaluate themselves relative to other suppliers, based on specific metrics. The metrics in the scorecard evolved from a list of favorable attributes announced earlier this year, known as the 7 Rs of Packaging. (Wal-Mart, Sc orecardmodeling.com, 2009) 3M uses Packaging criteria in collaboration with the Environmental Protection Agency, this is much the same as Wal-Mart. 3M have set minimizing packaging waste as there top aim and they are have now realised that the most waste is coming from unused raw materials, this is not just bad for the environment but is not very economical. 3M began by attempting to eliminate as much waste as possible through pollution prevention, and then the remaining waste was reused, recycled, converted to energy, or incinerated to create new energy. Regardless of the packaging life cycle assessment, there are related analytical methodologies such as ecological footprint, which is calculated by comparing the biological resources available in a given region to resource demands of a population. The network of users of the Global Footprint Network has developed standards. The standards are available on footprintnetwork.org in order to help to address calculation nuances, including conversions, measure of land/sea parcels, addressing nuclear power, varying data sources, import/export data and biodiversity among others. (Global Footprint Network, 2012) Another well-known footprint is the carbon footprint, which represents a subset of the ecological footprint and of the more comprehensive life cycle assessment. Laws and Regulations that effect packaging? Regulations are there to give companies a target or a direction to head towards. There is directive 94/62/EC set by European Commission Environment that is aimed to harmonize packaging waste, on the one hand trying to stop or prevent the damage of packaging to the environment and on the other hand they dont want to restrict or distort the competition within the community. It also contains provisions on the prevention of packaging waste, on the re-use of packaging and on the recovery and recycling of packaging waste. (European Parliament and Council Directive, 2010) These regulations or directives have focused on waste reduction and resources but they have failed to look at the social impacts of packaging. Boylston points out that we have a bigger problem to overcome before we more towards more sustainable packaging and that is with todays companies growing in size there is an inclination towards specializing, this only breaks up the different departments and isolates them. So the different department end up very incoherent with each other so they lose the connectivity between all the sectors. An example of this would be the packaging designer working next to the graphic designer, this is so they can communicate and work as a team. Materials Sustainable packaging relies upon the correct material choices. I will be conducting an investigation to look at the quantities of packaging waste along with the variety of materials that end up as waste. In addition to this I will expand and do further research on paper and plastics. Looking at the solid waste report from 2010 from the European Environmental Agency it is clear to me that out of 250 million tons of waste 30% is from containers and packagings and this is before recycling. The second pie chart indicates that paper and plastics biggest supplies to waste. Figure 10 Figure 11 The recycling and composting of packaging prevented 85.1 million tons of material away from being disposed of 2010, up from 15 million tons in 1980. This prevented the release of approximately 186 million metric tons of carbon dioxide equivalent into the air this is the equivalent to taking 36 million cars off the road for a whole year! (European Environmental Agency, 2013) Paper The consumption of paper on a global scale is more than 350 million tons per year, that is a massive 1 million tons per day and if it takes roughly 17 trees to make one ton of paper. So its not unpredictable that the paper industry are accountable for about 40% of commercial harvesting of wood, and now trying to terrorize the last few rainforests which contain and provide a habitat for the endangered species. Jedlicka states, The paper industry is the fourth largest greenhouse gas contributor among manufacturers and a huge consumer of energy. Furthermore the paper production is associated with toxic bleaching procedures. (Jedlicka, 2009) The benefits far outrun the bad points of paper. Paper is a very versatile material; this is why it is used for packaging. The added benefits for using paper as packaging is its lightweight and easily printed on and yet it can do all this and still be durable and are easily recycled. There are more alternatives for what paper can be made from it doesnt have to be wood it can be made of hemp, kenaf straw, switch grass and it can be made from a variety or pulped fibers from plants. As bloylston describes about the massive quantities of paper that out there in the world, all of which require a high level of post-consumer waste (PWC) paper stock choices should entail the biggest priority. Paper can be recycled up to seven times. (Bolyston, 2009) One tonne of recycled paper will save seventeen trees, seven thousand gallons of water, three cubic metres of landfill space, two barrels of oil and four thousand one hundred kilowatts of electricity. The recycled paper uses sixty percent less energy to produce then ordinary paper; the energy saved would be enough to run the average home for six months. (Statistics from Recycle bank.com, 2013) In order for there to be more paper packaging, the designers have to support this. The Environmental Protection Agency has made some recommendations which will help to make packaging more sustainable, these recommendations are to use less material, eliminating toxic constituents and making it more readily recyclable (Environmental Protection Agency, 2013) Plastic Plastic packaging plays a huge role in today society, you can see this when walking around supermarkets and the selves are full of plastic containers. The word plastic is the common name given to the synthetic organic polymers. As defined plastics are usually made from high polymer mass they can contain other materials to make it cheaper or to improve its performance. There are two main types of plastic, thermosetting and thermoplastics. Thermosetting plastics can only be heated up and shaped once; because once they go cold they stay solid. Unlike Thermoplastics, which soften and melt when around enough heat, these can be shaped multiple times when heat is applied. Jedlika says that plastics have many benefits such as it is lightweight, durable, provides a gas and moisture barrier and can sometimes retain its recycling value. (Jedlika, 2009) The reason plastics are so popular is because its versatile and easy to manufacture with it is also is unaffected by water. A down side to plastic is the additives used can make the plastic toxic and materials flow is for downcycling instead of true recycling. The recycling rate of plastic has stabilized at around 25%, but this isnt an adequate amount compared to the amount that is newly produced. One ton of recycled plastic will save about five thousand seven hundred and seventy four Kilowatt-hours of energy, six hundred and eighty five gallons of oil and about thirty pounds of air pollutants. (Statistics from Recycling Bank, 2013) There is a new alternative to petrol-based plastics, which is more environmentally friendly plastic called bioplastics. These plastics are biodegradable and are created from renewable sources such as potatoes or beets and corn. Boylston argues, nevertheless, bioplastics also need the facilities for collection and must not derive from needed food sources (Boylston, 2009) There is a huge quantity of materials that could be used for packaging. There is so much information about new packaging materials and the different technologies available that there are dedicated websites and forums full of up to date information and regulations. To wrap up this section I have come to the conclusion that sustainable packaging is not just about the materials its made from but you have to look at the bigger picture just as Jedlika states If a designer just picks a random material out of his or her list of magic green materials and doesnt actually know why the material is environmentally friendly, or even how it is applied correctly, then the replaced material can cause impacts far worse. (Jedlika, 2009) Case studies and Primary research I have selected to do my case studies on these companies because they show how different sized sectors either contribute or counteract sustainable packaging. The aim of this section is not to compare to determine a 100% sustainable packaging but to look how their business delivers profitable value, the environmental improvements and customer satisfaction. Firstly, Waitrose supermarkets are a food retailer in England; they have been part of The John Lewis Partnership since 1937, the first Waitrose supermarket opened in 1955. Waitrose is one of Englands leading supermarket retailers employing over 37,000 people. Waitrose has a total of 280 branches throughout England, Scotland and Wales. Locations range from high streets to the edge of towns; the stores vary in size too. The company is dedicated to offering quality, value and customer service. In terms of packaging Waitrose has aimed to reduce food packaging by fifty percent by 2016/17, based on like for like usage since 2005. (John Lewis partnership.co.uk, 2012) Secondly, Innocent is a drinks company based in England and was founded in 1999. The companies main business is from making fruit smoothies, a selection of fruit juices and vegetable pots, all of these products are all sold in a wide range of supermarkets and tearooms nationally. Considering the company started at a music festival, they have grown substantially over the years and are now expanding into the European market. They have set their targets high when trying to be sustainable; they have achieved this by infusing sustainability into the packaging from the beginning. The company also likes to act ethically in all areas of the company. (Innocent drinks, 2012) Conclusion Within the argument of this dissertation I have tried to produce an evenhanded discourse on the implications of sustainable packaging with both positive and negative views. The research has indicated that there is enough evidence for sustainable packaging to be used in companies furthermore it will also benefit the environment and society. The research question I set out to answer was is sustainable packaging viable given the current economic and political climate.

Colombia Essay -- South America

Colombia Colombia, republic in South America, situated in the northwestern part of the continent, and bounded on the north by Panama and the Caribbean Sea, on the east by Venezuela and Brazil, on the south by Peru and Ecuador, and on the west by the Pacific Ocean. Colombia is the only country of South America with coasts on both the Caribbean Sea and the Pacific Ocean. The total land area of the country is 1,141,748 sq km (440,831 sq mi). The capital and largest city is Bogotà ¡. IILAND AND RESOURCES The distinguishing topographical feature of Colombia is the Andes mountain chain, situated in the central and western parts of the country, and extending north-south across almost its entire length. The Andes comprise three principal and parallel ranges: the Cordillera Oriental, the Cordillera Central, and the Cordillera Occidental. On the Caribbean coast is the isolated mountain mass known as the Sierra Nevada de Santa Marta, which includes Colombia's highest point at Pico Cristà ³bal Colà ³n (5776 m/18,950 ft). The Cordillera Central contains the volcanic peaks of Huila (5750 m/ 18,865 ft) and Tolima (5616 m/ 18,425 ft). About 240 km (about 150 mi) south of the Caribbean, the Cordillera Central descends to marshy jungle. The cordillera peaks are perpetually covered with snow; the timberline in these mountains lies at about 3000 m (about 10,000 ft). East of the Cordillera Oriental are vast reaches of torrid lowlands, thinly populated and only partly explored. The southern portion of this region, called selvas (rain forests), is thickly forested and is drained by the Caquetà ¡ River and other tributaries of the Amazon River. The northern and greater part of the region comprises vast plains, or llanos, and is traversed by the Meta and other tributaries of the Orinoco River. Between the cordilleras are high plateaus, a number of which are about 2400 m (about 8000 ft) above sea level, and fertile valleys, traversed by the principal rivers of the country. The principal river of Colombia, the Magdalena, flows north between the Cordillera Oriental and the Cordillera Central, across practically the entire country, emptying into the Caribbean near Barranquilla after a course of about 1540 km (about 960 mi). The Cauca, also an important means of communication, flows north between the Cordillera Central and the Cordillera Occidental, merg ing with the Magdalena about 320... ...mber and December anti-guerilla vigilante groups killed 73 people suspected of being guerilla sympathizers. During 1997 guerillas sporadically attacked remote government outposts. They launched a campaign of violence and intimidation in October aimed at preventing voters from participating in municipal and regional elections. Paramilitary squads launched a counter-campaign of violence, raiding a number of villages and executing individuals suspected of supporting guerilla activities. In March 1998 FARC forces ambushed elite government troops in a remote southern jungle region, killing about 70 soldiers in the worst government defeat in the 35 years since guerilla hostilities began. Government sources estimated that more than 41,000 Colombians-mostly poor farmers-fled their homes to escape the growing violence between guerillas and paramilitary units. The government and Colombia's second largest rebel group, the National Liberation Army (ELN) agreed in early 1998 to open peace negotiations. However, the future of negotiations remained questionable following the death in February of 62-year-old ELN leader Manuel Perez, a former priest who had led the rebel group for 25 years.

Wind Energy and its Environmental Effects Essay -- Environment Power W

Wind Energy and its Environmental Effects Wind energy can play a critical role in saving our planet from the negative effects of energy powered by fossil fuels. Wind turbines work effectively at reducing carbon dioxide emissions. For instance, a single utility scale wind turbine can prevent the emission of 5,000 tons of CO2 into the atmosphere a year by displacing the power generated by fossil fuels. Also, a single 750-kilowatt turbine can produce roughly 2 million kilowatt hours of electricity annually. Turbines of this nature are the ones now being used in power plants around the world (Wind Energy Weekly). One good example is California. Their wind power plants displace 4.5 billion pounds of CO2 each year with the 3 billion kilowatt hours of energy they produce. To put it into an environmental perspective, that is as much CO2 as could be absorbed by a forest covering 1100 square miles (Wind Energy Weekly). Although wind energy has little to no impact on the environment when it comes to air pollution or greenhouse gases, there are other environmental concerns surrounding this form of energy production. Some of the concerns about wind energy include visual impacts, birds and other living resources, lightning and noise (Wind Energy Development). Wind turbines, by nature, must be sited in highly visible areas to give them enough space to produce the amount of energy desired. However, many of the sites for wind turbine farms are now located in areas that are ...

Star Mars :: essays research papers

Star Mars Since the boom in space technology about 30 years ago, man has found the method for expanding his existence beyond the many once thought "unbreakable barriers." Together with this development in space technology came a large quantity of information and discoveries of the compounds of the universe, and scientific questions seemed to jump out in equal number. The question that captures the eye of the media today causing a bitter controversy is probably the most easy to understand, considering the complex astronomy jargon. Is life possible on Mars? The fact is we still don't know. "Some of the early arguments we now know to be almost certainly erroneous, but even the most recent pieces of evidence do not unambiguously demonstrate the existence of life on Mars." ( Sagan and Shklovskii 273) Some scientist believe man should look up in the sky searching for new habitats for future generations, since human kind today seems to be going backwards in many aspects of the earth's ecology. The first attempt would be to study the moon; the second, our neighbor planet. Unfortunately, our actual technology slightly provides strong, useful information about the red planet because of the vast distance between us. While people such as Steven Spielberg and George Lucas try to convince us with hundred million dollar movies that we are not alone, engineers and geologists like from the NASA-Stanford University team pursue, based on true evidence, the idea of possible life on Mars. However, the burden of proof is sometimes too heavy even based on real evidence. The tough debate started on August 1996, when scientists from the NASA-SU team announced that a meteorite found on the Antartica contained evidence of past life on the red planet. They supported their conclusion on the basis of organic molecules, carbonates, and minerals found inside the rock, which are basic components of living things. This announcement astonished the world, but not the critics who skeptically stated opposite explanations for each of the components discovered. The main discussion focused by critics like Allan Treiman arguing that "This scientist have lowered the standards of evidence rather than raised them, which is what you would expect for a claim this extraordinary." (qtd. in Begley and Rogers 58) The problem raises when it is proved that those kinds of minerals and organic molecules found in the meteorite, which fell from Mars about 13,000 years ago, can also be formed during nonbiological reactions such as very high temperatures. For us, the common magazine readers, it is difficult to deal with these two positions: the final acceptance of extraterrestrial life, which is the

Aging and Disability Worksheet Essay

Identify 2 or 3 issues faced by the aging population. 1 Unequal treatment in employment – Poverty 2 Face prejudice and discrimination – Ageism 3 Face isolation – Elderly Abuse What is ageism? How does ageism influence the presence of diversity in society? Ageism is the practice of prejudice of discrimination to the elderly. The way that ageism influences the presence of diversity in society is by robbing them of their of their choices, independence and treating them with disrespect. Also by treating them as if they are unable to handle things for themselves as if they have reverted back to an infantile stage. It should be noted that the elderly have a lot of knowledge and wisdom to bring to the table and are able to do the same if not more than society gives them credit for. Society also views elderly people as sickly, frail and unable to take care of themselves. What is the Americans with Disabilities Act (ADA)? How does the ADA address issues for the aging population? The ADA is a civil rights law that was enacted in 1990 and that prohibits discrimination against individuals with disabilities. This law addresses the issues for the aging population by protecting anyone that is 40+ from being fired or from employment discrimination. It is designed to protect the aging and/or elderly from being passed over for a promotion or raise, however, it is difficult. This law does in fact protect against being fired, however, it does not do anything for helping obtain employment because of your age. This law was definitely designed to protect the elderly or aging, and in short does help to some degree, however, I personally believe that there is more that can be done to protect the aging or elderly a little more than they are. What is being done to address the issues you identified? There are political organizations that have been established for the elderly. One of those organizations is the Older Women’s League (OWL), which was founded in 1980. Then there is the largest organization is the American Association of Retired Persons (AARP), which was founded in 1958. These organizations were founded for the sole purpose of helping the elderly and aging with finding discounts for health insurance, nursing home reform, pension reform, social security benefits and a muriad of other resourses for the aging and the elderly. The AAPR represents 1 in every 4 registered voters in the Untied States. (AARP 2003) Is the number of aging population expected to rise in numbers or decrease? The number of aging population is expected to rise in numbers. According to the Bureau of Census 2008c, the population of baby boomers What types of legislation may or may not be affected by the aging population? How does poverty affect the aging population? Part II Answer the following questions in 100 to 200 words each. Provide citations for all the sources you use. What does the ADA provide for people with disabilities? How have people with disabilities been treated in the past? How has the attitude toward people with disabilities changed over time? What are some unique circumstances or issues encountered by people with disabilities? What is being done to address those issues? What types of legislation have been introduced to address issues faced by people with disabilities? References: http://www.alfa.org/ Racial and Ethnic Groups, Thirteenth edition, by Richard T. Schaefer. Published by Merrill Prentice Hall. Copyright  © 2012 by Pearson Education, Inc. American Disabilities Act National Nedwork, Information, Guidance, and Training on the American with Disability Act /adata.org/

Teachers should assign homework to students

â€Å"Homework†. The mere mention of this word would send groans and moans rippling through the classroom, as if the world has come to an end. Although majority of the students tend to view homework negatively, there are prominent reasons why teachers assign homework despite protests from students, concerned parents and irrational researchers. Although the amount of homework to be assigned is debatable, the good intention of teachers in assigning homework should not be questioned as there are many benefits to doing homework.Firstly, students should be assigned homework as it is platform for students to learn what they have practised. Except for the few geniuses in a cohort, who is able to absorb 100 percent of what they have learnt in class? Although there are many children who are auditory learners, most need further emphasis on the knowledge that they have gained during lessons through visual means, in any case, written homework. Some people believe that when we write down t houghts, ideas, quotes and more, we are actually imprinting them on our brains.Instead of relying on a fleeting memory, this is a much more effective way to contain what we have learnt in school. That is why we need to diligently complete our homework, especially when they are a replication of the content taught in school. Other than benefitting from doing their homework, students benefit from the feedback that they get after their teachers have marked their assignments. Teachers’ main aim when assigning and marking homework is to gauge how much each student has taken away from the lessons delivered and whether or not they fully comprehend what has been taught.Students themselves learn from marked assignments how they fare in the class and how much more effort they have to pour into the topics they are learning. For example, when an essay has been returned, students would know if their proficiency in English is up to standard based on the grade and comments given, and sometim es, the amount of red ink splashed onto their composition. This shows that homework is an effective communication tool between teachers and students in order to boost learning. Furthermore, students acquire discipline and time management skills as they plod through their homework.Just as adults have to complete projects, assignments and proposals in their workplace, so is homework an equivalent task for students. To ensure that they complete their homework, students have to force themselves to put aside the time and order their brains to answer the questions or solve the sums. This constitutes discipline. By following a schedule with enough time to play, rest and spend time with their family and friends, on top of finishing their homework, students will slowly develop their time management skills. Both skills will bring them far as they progress into a stressful and demanding society, such as the one in Singapore.In conclusion, I will still stand by the belief that homework is given for the benefit of students. As a student, homework is my responsibility and as a responsible person, I will make sure I complete my homework to the best of my ability. However, it is important that students are given time to acquire knowledge outside the classroom. Students should not be cooped up all day in a musty study room, learning things in the textbook; they should also pick up social skills through hanging around with friends and life skills such as cooking and repairing household appliances.

Search Engine Data Collection

Search Engine Data Collection Citizens’ personal information has always been actively sought by government authorities and by private businesses, and up until recently, has been kept exclusively by the institutions requesting the information. However, those days of confidentiality are over, as the world becomes increasingly structured upon the evolution of the Internet.Today, government authorities and private businesses have a multitude of ways to access personal information that is submitted through the World Wide Web, one of these methods being the surveillance and tracking of search requests through online search engines such as Google (Search Engine Privacy). The collection of personally identifiable data by search engines threatens consumer privacy and violates the US Constitution’s Fourth Amendment, which guarantees â€Å"the right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures† (Electro nic Privacy).As the privacy rights of citizens are increasingly being compromised, governments need to implement stricter electronic privacy laws regarding search engine data collection to protect citizens from a world of blurred boundaries. The evolution of the World Wide Web has proved to be advantageous for private businesses that have prospered from the wealth of information that is granted to them through search engines. Search engine data analysis provides companies with crucial knowledge about their consumers, allowing businesses to maximize their profits by catering to their consumers’ needs and desires.An example of this is the analysis of search request trends to predict when prom dresses would sell best. One would assume that with most school proms taking place in May that March through April would be the ideal time to display prom dress content online; however, search engine data research concludes that the month with the most searches for â€Å"prom dress† is January. Companies can then take this information and capitalize by making wise choices in terms of timing (Tancer 59-68).Using consumers’ search request information to predict trends to maximize profits is a relatively benign example of how data entered into search engines can be used. Search requests contain highly personal information about consumers, such as their medical issues, religious background, political partiality, and sexual orientation, opening the door to behavioral marketing (Search Engine Privacy). By collecting information about consumer interests and habits, companies essentially have a portal into the minds of their target market, which they can use and abuse at their discretion.Another threat that search engine data collection poses to citizens is the risk of leaked – whether intentional or accidental – personal information. Although data collection companies claim that they screen their clients thoroughly before providing them with info rmation, critics say that the industry's screening process is negligent (Electronic Privacy). In May 1996, for example, a television reporter based in California requested the personal information of 5,000 children from Metromail Corp. , using the name of Richard Allen Davis, a well-known convicted child murderer in the state.The company released a list of more than 5,000 children's names, ages, addresses and phone numbers to this undercover reporter at the cost of $277 (Electronic Privacy). This incident exemplifies the potential dangers of releasing information to third parties and the risks of not employing a thorough screening practice in the process. Another incident of leaked information involves a 62-year-old widow, Thelma Arnold, who, along with 657,000 others, had her personal search inquiries leaked by AOL.AOL had intended the release of this information to benefit academic researchers and assigned numbers in place of names to protect the anonymity of users; however, they did not consider how easy it was to determine the identities of these users through simple investigation. As a result of this lapse in foresight by AOL detailed records of the personal search inquiries of Thelma Arnold and 657,000 other Americans are still circulating online today (Barbaro and Zeller Jr. ). Although search engine data collection has its risks, supporters argue that these companies offer a service that ultimately benefits the consumer (Electronic Privacy).Solveig Singleton, director of information studies at the Cato Institute, says that if â€Å"’privacy alarmists’ succeed in achieving regulation of the industry, consumers will ultimately be harmed†. Singleton believes that â€Å"consumers benefit by sharing information about themselves because businesses can then design and market new products that are tailored to consumers' needs† (Electronic Privacy). Examining the viewpoints of both critics and supporters of data collecting companies, the essential question that needs to be considered is whether or not the development of new products for a arget audience is worth risking the privacy and safety of consumers. Despite the fact that many citizens have voiced their concerns over electronic privacy matters, the government has still been reluctant to interfere with the information industry, fearing that regulation could hinder an industry that is growing exponentially and contributing to the U. S. economy. To ensure that this industry’s economic potential is fully realized, government officials are prepared to adopt a â€Å"laissez-faire† approach to Internet business (Electronic Privacy).As the use of the Internet becomes more and more pertinent to the daily lives of citizens, the concept of privacy is being challenged. Although the government is aware that it should be seeking ways to protect its citizens, it fears at the same time that enforcing stricter online privacy rights will stunt the growth of p rivate businesses that thrive off consumers’ personal information. Ultimately, the issue of search engine privacy is a struggle to find harmony between two opposing entities: the protection of privacy rights of citizens and the growth of the information industry and private businesses.Unfortunately, at the moment, it is the privacy rights of citizens that are being compromised in this relationship. The government needs to create and strictly enforce specific laws pertaining to search engine data collection to deter today’s world from heading into a world like that in George Orwell’s 1984, a world in which â€Å"telescreens† monitor every citizen’s every move – a world with which our current online world shares frightening similarities.

Luxury Fashion Brand Essay

To be successful in India, it is both necessary to gauge the financial potential as well as the mindset of the Indian luxury consumer. This will help in bringing forth the right product offerings to the Indian consumer as well as targeting them better. There are conventional foundations for ensuring success of a brand and they are listed below in brief: * The brand must be â€Å"expansive† – Which means it should be full of innovation opportunities for the marketer and in terms of satisfying the different needs of the luxury consumer. * The brand must tell a story – One of the best ways for an organization to compete and distinguish yourself from the rest of the pack is to tell your brand story. The story should be so powerful that it should make customer act as the way you want. * The brand must be relevant to the consumers’ needs – Depending upon the mindset of the luxury class, it is necessary for a brand to satisfy those needs, whether they be for recognition or functional use etc. * The brand must align with consumers’ values – A brand that does not concur with the basic values of a consumer’s society has a small chance of succeeding because luxury items are identification for a luxury consumer. This makes it difficult for the consumer to adopt the brand in such cases. * The brand must perform – Irrespective of which category the brand belongs to, a performance assurance is a must for the brand. Based on the inputs given above as well as an understanding of the decision making process of the luxury consumer, we recommend the following paths for luxury marketers based on what Indian consumers really desire from their luxury brands, i. e. product brand, dealer/store brand and price/value relationship : (The price / value relationship has been accorded less focus since the Indian Consumer is at a phase when cost of luxury is secondary to its appeal / benefits) 1. Brand Me Affluent! – It is essential for marketers to ensure that the recognition value of their brands is always high so that it lends a sense of affluence to the consumer, which can only come if others around him / her perceive the brand to be a top-notch luxury brand. This can come from either being aligned with the most successful celebrities or being a part of elite events and promotions. 2. Nothing but the Best – This is a golden opportunity for the marketer to earn greater margins by adding customized value to his line of luxury goods. These added-value customized goods will ensure that the customer feels he has something more than just the ordinary range of luxury goods available. 3. Luxury is having the world at my fingertips – First! – A luxury marketer will not only have to be faster than his competitors in reaching out to the consumer, to gain a share of wallet but also continuously offer innovative products that serve to differentiate between the consumers. 4. â€Å"Ethnic Chic† – The Fusion of Local & Global goods – This point is connected to the strategy of a product being in line with the consumers’ values for it to be adopted. Apart from this, in the Indian context, ethnicity is also a fashion statement in many product categories. 5. You Think I’m Demanding? Next! – The marketer’s job should be a constant endeavor to offer newer luxury goods to the consumer, in sync with their needs. In addition to that, marketers will need to make sure that each and every single consumer has to be treated with a high-level of personalized attention, given the nature of the product and the consumer. Even minor Shortfalls in this case will have the consumer shifting their brand preferences to those marketers who can satisfy their needs better. 6. CANNIBALIZATION OF BRANDS – It thus becomes essential to ensure that successful celebrities are partnered with at the right time, thereby both eliminating chances of Competition as well as delivering the right aspirational / appeal message to the intended audience. Conclusion The starting point for identifying successful luxury brand strategies in India has been established by identifying certain salient aspects of luxury brands that remain constant as well as identifying the stage of mindset of the Indian consumer towards these brands. The focus is now towards ‘how soon’ luxury brands will enter the market to gain a first mover advantage, which is of significant importance in India. Apart from how soon, we primarily focus on ‘how will’ luxury brands cater to the mainly aspirational needs of the Indian consumer. A word of caution that goes for luxury marketers, irrespective of their brands and Geographical presence – The luxury consumer is always looking for newer ways to Satisfy his continuously changing needs. Hence, the need to keep a close tab through insightful research is of prime importance. As far as India is concerned, given the rapidly accelerating affluence of the Masses, the scenario is set to witness a boom. The ones who will be riding the Wave will be the ones who’ve kept their ears open to each and every word of their Each and every customer. After all, in the luxury business, no marketer can afford the luxury of treating its consumers as a loosely bunched segment.