Marketing Essay Example | Topics and Well Written Essays - 250 words - 2

Marketing - Essay Example A brand is said to be enjoying a strong position only when it has a valued place in the mind of a customer and that place is so unique and credible that a competitor would not be able to replicate it easily. Starbucks has been able to immune itself from rival onslaughts by effectively highlighting the points-of-difference and points-of-parity with competition and projects itself as a special place that promises not only exquisite coffee but also an ambient and benevolent environment ideal for free flow of opinions and languid conversations. However, it must be mentioned that my initial attraction towards Starbucks was essentially due to the perfect coffee served almost instantaneously by a brightly smiling attendant. If the basic product Starbucks served was not up to the quality it promised, all promotional campaigns would have surely had a negative and perhaps hostile reaction from me. The associated benefits of a fabulous ambience later became more visible and I have spent hours i n a Starbucks outlet sipping coffee and browsing the internet on my laptop courtesy uninterrupted and lightning fast Wi-Fi connections that are available for free.

Improvement ideas for a company Essay Example | Topics and Well Written Essays - 2000 words

Improvement ideas for a company - Essay Example The sub improvements parts include the creation of database for the vacancies which develop within the TS and the recruitment needs and creation of a database which store the information of all job applicants. 1.2 Benefit The benefit of the database for the vacant positions and recruitment requirements within Talent Seek Company will benefit the human resource department which will be able to determine the demand for labour within the organization. This will enable the organization to plan earlier for the recruitment process. This will include early advertisement for the positions and thus pave way for the processing of the application forms. This will therefore lead to efficiency in the process of recruitment within the company. Additionally, creation of a database for the storage of applicant information will ensure that the human resource department and management will be allowed to achieve sufficient data for comparison and analysis before the short listing of the qualified candi dates. This will eventually benefit the company through recruitment of the most qualified, skilled, experienced and knowledgeable staff. 1.3 Issues The possible issues which would emanate from the creation of the new databases include the support of the executive management of the company. This is because; the cost benefit issues will arise. This means that the human resource department will play a significant role in demonstrating to the top executives about the benefits that the organization which achieve through the creation of the databases. 1.4 Link with other improvement suggestions Through the creation of a database for the storage of job application data, the organization will be able to select and thus communicate with the successful applicants via the website for the external candidates. The internal website will be liked with the database for the vacancies within the organization. This will allow various department and managers of the organization to report the needs for labour in the organization. This will lead to efficiency in reporting vacancies and therefore efficiency in the meeting of the labour needs of the company’s departments. 1.5 Required Investments To create a database for vacancies and the storage of the applicant data, the company will require investing monetary resources to this venture. This means that funds will be allocated for the purchase and maintenance of the databases. The purchase of the database includes funds for the acquisition of storage hardware and backup systems in addition to the database management systems. 1.6 Reference model / Benchmark The reference model for the creation of the databases includes the policies and practices of the company in the management of databases. The adopted databases must therefore be compliant to the policies and procedures that are laid for effective management of the databases. Additionally, the database must be compatible with the company’s already installed systems whi ch are the major reference models for the implementation of the database (DeMers 27). 1.7 Time Frame The implementation of the databases is a short term project. This is because of the ease with which it is to implement as compared to the adoption and creation of an information system as a

The Importance of Culture for Managing and Controlling the workforce Literature review

The Importance of Culture for Managing and Controlling the workforce - Literature review Example Undeniable changes are taking place in the workforce mainly due to globalisation and changing composition of national populations of individual countries. National population composition is changing as a result of increased immigration and cumulative effects of high birth rates among minority groups. Apparently, this is reflected in the workforce (Inceoglu, 2002, p. 37). Globalisation has made both small and large companies face competition resulting from overseas companies at home while at the same time confronting the need to be competitive in the foreign markets. In order to prevail from the competition, organisations require adopting new ways of carrying out business, with sensitivity towards the needs of diverse cultural practices. Businesses have to struggle for the best gifts they can find, as well as look for ways to obtain the best from workers they currently have. Most of these employees will be situated at different nations as many firms move to a worldwide way of conducti ng business. As a result, culture becomes important in managing and controlling the workforce. People from different cultures bring forth diversity, which refers to the ways in which people differ, not just the more common aspects like ethnicity and gender (Idea group publishing, 2005, p 580). Literature review Organisations exist on the productivity and output of employee interaction with clients and customers. A company with productive workers is able to offer better customer service that result in more income. Employees’ productivity and customer relations and interactions are influenced by how workers feel about their work. Such emotions are heavily dependent on the culture in the workplace. Sandra Collins (2009, p 30) defines culture as the system of shared values, beliefs, norms, language and social institutions, which steer the daily lives of a group of people. Culture may be collectivist or individualist, reflecting on the extent to which people value their associatio n with the group against their independence as individual. Collectivist cultures value the group above an individual whilst an individualist culture places personal independence above the group. Western Europe, United States and Canada countries have an individualist culture while South American and Asian countries embrace a collectivist culture. Both collectivist and individualist have different approaches towards conflict. Collectivists tend to avoid conflict and prefer harmony, whilst individualists do not enjoy conflict, though they are less likely to stay away from it. Culture builds an atmosphere in which human resources work and establish their value and worth in the company, their opportunities within the organisation as well as their opinion of their management team. The culture could also be measured in terms of conflict resolution policies, language, dress code and industry. Communications also varies with culture, with some opting for direct communication while others em brace indirect style. Cultures that adopt indirect communication usually have relational exchanges before involvement into the business. Such cultures tend to be context-dependent since an immense deal of the message’s meaning lie in the context of the communication. Cultures also differ in terms of time interpretation, with some placing value on multitasking, and others opting for doing one thing at a time. The management is able to build models

Marion Kaplans Between Dignity and Despair Essay

Marion Kaplans Between Dignity and Despair - Essay Example Above all, Marion A Kaplan has been able to demonstrate as to how the overall family experiences transformed due to marginalization and restrictions imposed on Jewish community. This book is academically critical as it narrates the story of common Jews who were part of the community before the rise of Hitler to the power. Marion A Kaplan offered a detailed account of changes in the social attitudes of common Germans when Hitler assumed the power. Marion attempted to illustrate the historical account of how ordinary Jews suffered during the period immediately preceding the war. She has specially been able to portray the experiences of women and how the family experiences changed during that era. Marion is known for her work on the feminist movement and extensive work on detailing the day to day lives of Jews during Imperial Germany. She has been able to combine the history of ordinary Jews with that of the gender studies with focus on women. The theme of this book is to present the Jewish history from the point of view of individuals- women specially and is based upon an extensive account of personal memoirs as well as testimonies of women who lived during that era. There has been extensive historical coverage of how the Jews survived under these conditions however; Marion’s account is more rigorous as it offered a unique and different perspective to this historical period. Until this work, Jewish history was not seen particularly from this perspective and thus this book is significant milestone towards contributing the academic literature on this subject. Marion has been able to demonstrate as to how the psychological, social as well as physical isolation of the German Jews further deteriorated their spirit and marginalized them in same society where they were considered as equal citizens. The use of legislations to actually undermine the social, economic as well as legal standing of the Jews in the country was widely used against them. These actions

IT Systems Case Study Assignment Example | Topics and Well Written Essays - 1000 words

IT Systems Case Study - Assignment Example The institutional archives manager at Campus A learned the tough way that he could not inactively wait till electronic records were conveyed to his office for long-standing access and retention. A research of the records at the campus, aided by the National Historical Publication and Records Commission grant, discovered that over 90 percent of the data sets did not have adequate documentation, hence making archival evaluation impossible (Kahn, 2000, 332). Campus B The archives department at Campus B opted for a method to handling electronic records, which was extremely diverse from Campus A’s. Rather than working with groups all through the university system, the archives department opted to work with a minute group of mainly external experts on creating an electronic-record policy (Kahn, 2000, 336). The challenge to this is that it left out vital departments of the institution meaning that the final policy did not incorporate every department’s view about the endeavor (Kahn, 2000, 337). Also, the campus had limited resources unlike Campus A, which opted to use all the resources they could together for the endeavor. Unlimited resources translated into unlimited support for the system. Strategic Responses to the Challenges Campus A In response to the campus’ IT report, the institution archives director begun by strengthening internet record management in his office and also by seeking the assistance of relevant and significant offices and departments all round the institution. He also started to make use of a new budget-management scheme, which rewarded record-management endeavors all through the university system (Kahn, 2000, 334). The director’s initial move to deal with this problem was to add the role of electronic-record management to the archives department. The appointment of the electronic-record administrator in the archives department was a departure from normal practice whereby record management was housed in an administrat ive scheme. Campus B The archives department allocated a majority of its internal budget resources and a US$130,000 national grant for creating a conceptual strategy for managing electronic records (Kahn, 2000, 335). The money was largely used to recruit a small team and pay faculty to oversee pilot record-management plans and create policy. The archives department director also hired a counseling board which included national specialists in the field of electronic-record management. Just two people in the institution’s hierarchy—a university personnel director, as well as a university information resources administrator—were included on that board (Kahn, 2000, 336). This would assist the campus to come to grips with the policy and management concerns surrounding electronic records. Social Action Theory Social action, in sociology, is an act that considers the actions and reactions of people (or 'agents'). Max Weber considers that "an Action is 'social' if the p erforming person considers the behavior of others and is thus oriented in its course. Campus A Campus A’s archives department is situated at the library adjacent to the geographic center of the main campus. The department is in walking distance to several university

Online Grading System Essay Example for Free

Online Grading System Essay Introduction Grading System is an exercise in professional judgment on thepart of the teachers. It involves the collection and evaluation of evidence on students’ achievement or performance over a specified period of time. Through this process various types of descriptive information and measures of students’ performance are converted into grades that summarize students’ accomplishments. Online Grading System is a web-based application that can be used to create report cards, class grade list and roll sheet attendance report. It posts the grades of the students online. The students have an account to access their report card. Parents can view and be updated on the performance of their children. While teachers work load can be lessen through computing the grades automatically. Background of the Study Teachers all over the nation have discovered that when they utilize an online grading system, they are able to quickly and easy update, track, and grade student performance in much less time than they ever thought possible. Parents and students also enjoy being able to take part in an online grading system. This is because students and parents can access an online grading system with a password and can track grades and assignments whenever they need to. This helps students become more aware of their grades and also helps parents get involved in their child’s schooling. And as any teacher will tell you, when parents and teachers can work together to help a child succeed, that child has a much better chance of getting the most out of his or her schooling. The other great thing about an online grading system is that it can also be used to create report cards, assignment reports, class grade lists, student GPA, seating charts, roll sheets, attendance reports, and more.

Pest Analysis Of The Bae Company Finance Essay

Pest Analysis Of The Bae Company Finance Essay This article want to analysis the five-year of financial data which from 2004 to 2008 of BAE ,in order to understand the companys business profitability and development capacity and found the further possibility to enhance the utilization efficiency of it ,so that to promote the investment activities of the enterprises business goal of maximizing value in accordance with a benign operation. Instruction BAE Systems is the merger of British Aerospace (BAE) and Marconi Electronic Systems (Marconi Electronic Systems) which was established in November 1999. In September 2004 BAE Systems acquired Alvis Vickers and merged it with its RO Defence ordnance division to form BAE Systems Land Systems.In June 2005 BAE Systems acquired United Defense and reorganised its land systems businesses into BAE Systems Land and Armaments, with Land Systems and Land Systems Hà ¤gglunds as subsidiaries of this U.S. based operating group. It is an international company engaged in the development,delivery and support of advanced defence and aerospace systems in the air,on land,at sea and in space. In 1999 the net sales of the company was 89.29 billion pounds (14.449 billion U.S. dollars)of which military sales was 5.837billion pounds. In 2000, it becamed the third of the worlds 100 largest military companies. Now, the company employed more than 100,000, and annual turnover of the company is 12.3 billion pounds and orders amounted to 37.5 billion pounds. PEST analysis of the BAE company 1.Politics. BAE Systems is a global company which conducts business in a number of regions, including the Middle East.Sales market over more than 130 countries, this brought great opportunities to the company. However,Government regulations and administrative policies of some countries could change quickly and restraints on the movement of capital could be imposed; governments could expropriate the Groups assets; burdensome taxes or tariffs could be introduced; political changes could lead to changes in the business environment in which the Group operates; and economic downturns, political instability and civil disturbances could disrupt the Groups business activities. New threats and conflict arenas are placing unprecedented demands on military forces and presenting BAE Systems with new challenges and opportunities to assist those forces in meeting changing defence and security needs.( Susana Callao,2007) 2.Economic and Society Global passenger traffic is forecast to increase by approximately 5% per year. Strong growth is expected in Asia and the Middle East and lower growth in the more mature North American and European markets. The market for large commercial jets is forecast to continue to grow on the back of rising passenger travel. Annual revenue passenger kilometres (RPKs) are forecast to grow by approximately 5% through to 2023 creating an expected average demand of some 830 aircraft deliveries a year. The US represents over 45% of the total forecast global defence spend (including equipment, personnel and operating costs) to 2010. Defense and transport development brings a huge market demand for the BAE. 3.Technology BAE Systems has played an important role in transatlantic,most notably has advanced technology in the M777 howitzer and F-35 Joint Strike Fighter programmes. The US and the UK have a long history of defence industrial cooperation that has provided significant benefits to both countries.In todays environment of coalition operations it would be the advantage of both governments and defence industries to allow and,indeed, to encourage freer technology sharing between the UK and the US. For BAE Systems an improved technology sharing environment would enable its engineers and scientists in the US and the UK to collaborate more effectively,and bring together their collective skills and expertise to the benefit of its two major customers, the UK and US governments,as well as to its shareholders. Review and anlaysis of company stratey 1.Pricing policiys. BAE companys major pricing policy is before business sales occure sign fixed price contracts with clients. Large part of the companys sales come from fixed-price contract. Because the companys largest partner is the United States, the U.S. team a great need for defense products, so the business mainly occure in sectors such as government troops, using a fixed-price sales contracts to ensure fixed sales and also to simplify transactions. 2.Market position.BAE Systems has major operations across five continents and customers in some 130 countries. Global businessof the company is based around six home markets in US, Saudi Arabia Australia, Sweden ,South Africa, and the UK. It is the worlds second-largest defense company and the third-largest Airlines defense and also the third-largest electronics Airlines. 3.Comparison with that of its competitors. The Groups business is subject to Significant competition. Most of the Groups businesses are focused on the defence industry and subject to competition from national and multi-national arms with substantial resources and capital, and many contracts are obtained through a competitive bidding process.( Tim Sutton,2004)The Groups ability to compete for contracts depends to a large extent on the effectiveness and innovation of its research and development programmes, its ability to offer better programme performance than its competitors at a lower cost to its customers, and the readiness of its facilities, equipment and personnel to undertake the programmes for which it competes. 4.Development Strategy of BAE Systems BAE Systems is a large international companies who has the responsibilities to its clients shareholders, employees and partners.Its strategy goal is to maximize the interests of shareholders. In order to achieve the companys strategic goals, the Board promotes to enhance the companys culture atmosphere and establish Operational Framework. .That is based on principles of good governance, aset of definitions, values, policies and processes that guide the companys work and behaviour, and a uesful system of delegated authority(David Tyrrall,2007). In order to realise the management of the companys business and deliver their strategy,the Operational Framework covers all wholly andmajority-owned businesses and describes the Groups mehods to its organisation, culture which including ethical principles of business conduct, values and governance framework vision, delegated authorities , and corebusiness processes. Financial Analysis for BAE Systems Industry Analysis In the global aerospace and defense industries Europe accounts for 19.6% of the global markets value. In 2004 the European aerospace and defense market grew by 0.9% which reached a value of $249.9 billion. The civil aerospace sector generated the second largest revenues in 2004, reaching a value of $62.3 billion, equivalent to 24.9% of the markets value.In the next five years, it is expected to be greatly growth. By 2009, the market is forecast to reach a value of $278.2 billion, which equates to a CAGR of 2.2% in the 2004-2009 period, higher than the global market as a whole. However, Asia-Pacific will see spending rise by 4% per annum while the US market is predicted to decline with a 0.6% rate over the same period.During thie time the third biggest aerospace and defense company it will also play an increasingly important role in operation and management in the future. BAE Systems recorded revenues of $20 billion during the fiscal year 2005, an increase of 25% over 2004. The operating profit of the company was $1.6 billion during fiscal year 2005, an increase of 16.3% over 2004. The net profit was $1 billion in fiscal year 2005, compared to a net profit of $5.5 million in fiscal 2004.Rolls Royce is the leading player in the global civil aerospace, defense aerospace, marine and energy markets. Compared to BAE systemss business performance, Rolls Royce company recorded revenues of $7.4 billion during the fiscal year 2005, an increase of 5.2% over 2004. The increase was primarily attributable to an increase in revenues from the companys civil aerospace division. The operating profit of the company during fiscal 2005 was $397.5 million, an increase of 43.5% over fiscal 2004. The European aerospace and defense market generated total revenues of $234.9 billion in 2005, this representing a compound annual growth rate (CAGR) of 1.3% for the five-year period spanning 2002-2006. The US and Asia-Pacific markets grew over the same period with CAGRs of 6.7% and 3.4% respectively, to reach the values of $502.6 billion and $157.2 billion in 2006. BAE systems occupies an important position in the industry. In the whole industry it can realized its business very well. The following financial analysis is to analyze 2004 to 2008, the specific circumstances of these years. Here collect the relevant data of the BAE for five years. These data which is important can best reflects the companys operation. The preparation of data sheets is as follow. The following analysis mairly use dynamic ratio of fixed base method and ues the data of 2004 as a fixed base period to analyze the indicators. FINANCIAL STATEMENTS Five-year summary Income statement à ®- ³ à ®- ³ à ®- ³ à ®- ³ à ®- ³ 2008 2007 2006 2005 2004 Sales including Groups share of equity accounted investments 4,459 3,916 4,007 3,697 3,063 Electronics,IntelligenceSuppo rLandArmaments 6,407 3,538 2,115 1,270 482 Programmes Support 4,638 5,327 4,615 4,660 International 3,333 3,359 3,428 3,138 Programmes 2219 Customer Solutions Support 2,856 Integrated Systems Partnerships 2,022 HQ Other Businesses 235 243 295 471 464 Intra-operating group sales (529) (673) (695) (655) (417) 18,543 15,710 13,765 12,581 10,689 Underlying EBITA6 (restated) Electronics, Intelligence Support 506 437 429 324 256 Land Armaments 566 324 168 86 (8) Programmes Support 491 456 331 261 International 35 435 412 403 Programmes 10 Customer Solutions Support 497 Integrated Systems Partnerships 95 HQ Other Businesses (101) (203) (146) (117) (50) 1,897 1,449 1,194 957 800 Profit/(loss) on disposal of businesses 238 40 13 (4) Uplift on acquired inventories (12) (44) EBITA5 2,135 1,477 1,207 909 800 Amortisation and impairment of intangible assets (424) (297) (139) (122) (110) Finance costs including share of equity accounted investments 697 93 (174) (196) (132) Profit before taxation 2,408 1,273 894 591 558 Taxation expense including shar e of equity accounted investments (640) (373) (248) (147) (219) Profit for the year from continuing operations 1,768 900 646 444 339 Profit/(loss) for the year from discontinued operations 22 993 111 (336) Profit for the year 1,768 922 1,639 555 3 Balance sheet Intangible assets 12,306 9,559 7,595 8,217 6,115 Property, plant and equipment, and investment property 2,558 1,887 1,869 1,922 1,901 Non-current investments 1,040 787 678 1,730 1,535 Inventories 926 701 395 485 498 Payables (excluding cash on customers account) less receivables (5,866) (5,373) (4,298) (4,596) (3,891) Other financial assets and liabilities 240 52 6 (7) Retirement benefit obligations (3,365) (1,629) (2,499) (4,101) (3,210) Provisions ( 845) (809) (695) (718) (491) Net tax 256 63 648 1,012 876 Net cash/(debt) 39 700 435 (1,277) (668) Disposal groups held for sale 64 137 Minority interests (55) (36) (17) (16) (10) Total equity attributable to equity holders of the parent 7,234 5,966 4,117 2,788 2,655 Financial statement and cash flow analysis, After the 2003 recession, Europes aerospace industry will experience a steady growth phase. As prediction, there will be a 3.9% annually growth, which is also reflected in BAE Systems financial report after 2004. Profitability Analysis Profitability mainly in Revenues ,Sales, Operating profit, Order book, Return on sales, Net cash, and Cash inflow from operating activitie. The company recorded revenues of $20 billion during the fiscal year ended December 2005, an increase of 25% over 2004. The operating profit of the company was $1.6 billion during fiscal year 2005, an increase of 16.3% over 2004. The net profit was $1 billion in fiscal year 2005, compared to a net profit of $5.5 million in fiscal 2004.And for the company Europe Aerospace Defense in 2005 it generated revenues of $42.5 billion, an increase of 7.7% on the previous year. The European aerospace defense market generated total revenues of $184.3 billion in 2008, representing a compound annual growth rate (CAGR) of 9% for the period spanning 2004-2008. However the BAE system has higher the average. Sales represents the amounts derived from the provision of goods and services, and includes the Groups share of sales of its equity accounted investments. Compared with 2004,the sales of BAE increased by 14.2% in 2005,2.1%in 2006,16.4% in 2007 and 37.6% in 2008. Overall,BAEs sales revenue is in a increase trend. Starting in 2006, a significant increase had been showed and compared with 2007 the sales of 2008 increased by 18%.he significant increase in sales in 2008 has primarily been caused by the Land Armaments operating group due to high armoured wheeled vehicle volumes in the US and full- year impact of the Armor acquisition. This shows that BAEs products have strong market potential. Operating profit.Operating profit is a indicatore to measure of business efficiency. BAE Systems recorded revenues of 16,671 million in the financial year 2008 which is an increase of 16.5% over 2007. For the 2008, the US which is the companys largest geographic market, accounted for 56.4% of the total revenues. Operating profit in 2008 is 2.2 times of 2004,in 2007 it increased 52.1%,from  ¿Ã‚ ¡774m in 2004 to  ¿Ã‚ ¡1177m. Operating profit is showing the trend of rising year by year reflects a good profitability of BAEs business. There is a very good market prospects of the enterprise. Inventory turnover.Decline in inventory turnover .However, when compared with the same industry Boeing it is still very high. Accounts receivable turnover in 2005 and 2006 was lower than that in the other early years. However, in 2007 and 2008, BAEs accounts receivable turnovera increased substantially ¼Ã…’Total asset turnover ratio is relatively stable, but slightly higher than the industry standard. Order book.Order book reflect the popularity of the product, it also shows the potential of products in the market.However, the number of orders can not be a comprehensive response to the operating performance of companies.Between 2005 and 2004,the order book was increasing ,while in 2006 the book order was only 31.7 bn ,reduced almost by 37%.then there was a recover and in 2008 the order book was 46.5bn although it was still less than 2004. Reduction in order book illustrates the business sales market in the shrinking.Reduction in main business volume, indicating that the development of enterprises might have gone wrong strategy. Return on sales.From the table it can be seen that the return on sales is increasing year by year , But the order is indeed the in reduction.The Prorfit for the year in 2006 is very high however the cash inflow from operating activities in this year was the lest. It may be there is something can not be reflect in the financial report, the other businesses increasing cause income to increase,so it is not be reflect in the financial report which is about the return on sales. Cash inflow from operating activitie.Cash inflow from operating activities is used to determine the the actual gap between companys operating cash flow and financial reporting operating income or net income. (Hans,2007) . From the table that the operating business cash flow show a downward trend during the five years.That is to say compared with 2004 the cash inflow from operating activities reduced by 10.7% in 2005, 61.1%,in 2006, 8% in 2007, 14.5%, in 2008.The 2008 reduction in operating business cash flow largely reflects utilisation of Saudi Typhoon advances received in 2007 and an agreed repayment to the UK Ministry of Defence in respect of the Astute programme.However, it reflacted there is something wrong with the companys cash flow. Net cash. The cash flow was  ¿Ã‚ ¡700m in 2006,however, in 2007 it reduced by 28% and becomed to  ¿Ã‚ ¡435m,even worse in 2008, it is only  ¿Ã‚ ¡39m. In 2008, 83.43% of the cash flow ratio is too high compared to the same industry. Capital utilization rate is low, so a decline in cash flow to investors is a positive message. And in 2008 29.65 percent of the cash-flow ratio compared to the industry is relatively high. The company Europe Aerospace Defense recorded a net cash of $2.1 billion up 40% in an average . The reduction of the net cash flow shows that there is some problem in the cash inflow of the company,it may have a bad effect on the operating and develpoment of BAE. However overall level still very high for the company . Solvency analysis. Overall there is a very strong solvency.In particular, in year 2005 and 2006, current ratio were more than 2 ¼Ã…’quick ratio exceeds 1.But it is also the performance of the low efficiency of fund utilizationà £Ã¢â€š ¬Ã¢â‚¬Å¡Although the 2007 and 2008, the flow rate and the liquid have declined more .But does not affect the solvency ¼Ã…’and the increased utilization of funds. Assets is responsible for rising rates, leading to long-term solvency has been reduced low ¼Ã…’But the asset-liability ratio does not exceed 50% ,the long-term solvency remains strong. Analysis of share price performance Comments on company management/board of directors and the stock market The Board promotes a common culture and identity through the Operational Framework. It sets out the way we do business and what it means to be part of the Group. It is the Groups framework for a sound system of internal controls. All employees are required to comply with the Operational Framework in their business conduct. The BAE Companys TSR (share price growth plus dividends) ranking relative to a comparator group of 18 other international defence and aerospace companies such as Boein,General Dynamics,Raytheon ,Cobham,Dassault Aviation,EADS,Embraer PN,Finmeccanica and so on.. None of the shares vest if the Companys TSR is outside the top 50% of TSRs achieved by the sectoral comparator group and 100% vest if it is in the top quintile (ie top 20%) as set out below(Herve,2006) Rationale for performance measures: importance to major investors as an indication of both earnings and capital growth relative to other major companies in the same sector and to ensure that awards only vest if there has been a clear improvement in the Companys performance over the relevant period. EBITA . EBITA refers to a companys income before the deduction of interest, tax and amortization expenses. It is also consistent with the profi t measure which is used by BAE to analysis internal performance and as a measure of operating profitability that is comparable over time.à £Ã¢â€š ¬Ã¢â‚¬Å¡Underlying EBITA increased 86.7% in 2008 which reaches to  ¿Ã‚ ¡1,897m compared with 2004,and 31% compared witn 2007.according to the calculation ,compared with 2004, EBITA increased 45.4% in 2007,18.8% in 2006 and 16.3% in 2005. Underlying EBITA during the five years is increasing growth all the time . View of the circumstances from the BAE, there is a very good return on investment .That is very likely to achieve value and hedging to buy its stock. Underlying earnings per share. From the table it can be seen that Underlying EPS is 37.1p in 2008 which increases 23% compared with last year.And there is a 28.1% increase in 2007, 30.6% in 2006,29.3% in 2005.All these increase are compared with the year brfore. Companies and the stock market do not like fluctuating EPSs. In the past BAE EPS growth rate 35.25% ¼Ã…’growth potential is still very good and EPS Stability is very good too.Companies operate is stable and reasonable. The Underlying earnings per share of BAE does not fluctuate badly,so it is good for its sharehooders.And Underlying EPS continue to rise mainly reflecting higher underlying EBITA of the BAE. BAE as an aviation industry leader ¼Ã…’in the 2004-2008 years, the companys revenue and profit growth.From 2006 to 2008 BAEs profitability continued to rise.In particular, rising faster in 2008. Recommendation to investors Based on the above analysis,it can be seen the companys operating capacity is very light, and development prospects is very good,its position in the industry is also high. The company will continue to develop, and will continue to grow. With the recovery in economic development, the companys operations development will gradually resume, which will cause the Companys stock price rebound. Therefore, the long-term investors can look up a little,and continue to hold its shares, to realise the purpose of increasing the value of their money. For short-term investors they will have to stage development according to the company, select the appropriate strategy to achieve their own purposes. SWOT ANALYSIS Strengths Weaknesses BAE achieved with many business acquations, and establish friendly and long-term relationship with the United Kingdom and other countries, through the merger, the companys growth has been greatly improved. Diversified business The company has advanced technical level. Strong growth in revenue and profits Relatively low employee productivity Unfunded employee post retirement benefits Sluggish performance in key segments Fixed-price contracts risk The Group is exposed to risks inherent in operating in a global market. The Group is involved in consortia, joint ventures and equity holdings where it does not have control. Opportunities Threats With the intensification of regional conflicts more demand for defense products is also increasing, thus creating a large demand for the companys products, especially the United States, defense products demand is very huge. Huge international market and the demand for defense products offers great opportunities for BAEs development. Growth in global aerospace and defense Intense competition High dependence on government contracts Recommendations Minimize the fixed-price contract and control the initiative rests in its own hands.At the same time to manage contract-related risks andà £Ã¢â€š ¬Ã¢â€š ¬uncertainties, contracts are managed through theà £Ã¢â€š ¬Ã¢â€š ¬application of the Lifecycle Management (LCM)à £Ã¢â€š ¬Ã¢â€š ¬business process mandated by the Groups Operationalà £Ã¢â€š ¬Ã¢â€š ¬Framework at the operational level ¼Ã… ½(Flower,1998) The Group has formal systems and policies in place which are mandated under the Groups Operational Framework to ensure adherence to regulatory requirements and to identify any restrictions that could adversely impact the Groups future activities. The Group has formal systems and procedures in place to monitor the performance of such business arrangements and identify and manage any adverse scenario arising. In order to protect itself against currency uctuations, the Groups policy is to hedge all materialrm transactional exposures, unless otherwise approved as an exception by the Treasury Review Management Committee, as well as to manage anticipated economic cash ow exposures over the medium term. Conclusion BAE in a leading position in the aviation industry .Both operating profit margin or asset turnover ratio is higher than the level of the same industry.However, compared with other companies in the industry, the use of financial leverage is not very good, capital utilization rate is not high. From the above there is still great room for BAE development.The future development considerations from the following two ¼Ã… ¡One is to raise operating margin ¼Ã…’Second, make full use of financial leverage effect,because of its financial leverage below the level of the same industry. The most important thing for the company is upgrading in innovation and technological.Encourage the development of a new ideology ¼Ã…’new technologies and new ways of working and bring them with a lasting competitive edge. And for the investors, because in the past BAE EPS growth rate 35.25% ¼Ã…’growth potential is still very good and EPS Stability is very good too,so they can buy stocks of the company at present time.( David Tyrrall,2007)Under the financial Crisis, government purchases declined, but as the recovery of the financial environment the companys business will increase, operating profits will increase substantially.Therefore, with the improvement of operating conditions the stock price will be in a good direction.